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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

In an increasingly data-driven world, it is no longer enough to understand the past. Successful businesses utilize prescriptive analytics to aid in data-driven decisions that will improve their bottom line. Your business can use analytics to drive success and improve customer experiences. What is Prescriptive Analytics?

Analytics 260
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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth.

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Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

Customer insights involve gathering and analyzing data about your customers’ behaviors, preferences, needs, and feedback. Benefits of Collecting Customer Data and Making Strategic Decisions Collecting and understanding customer data can also help you see where your business can improve.

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Your Top 3 ROI Questions, Answered

InMoment XI

Your customer experience (CX) program, like your business, needs to be able to grow and evolve to prove a return on investment. In order to achieve true ROI, you need to take an integrated approach to experience by breaking down data silos and creating one ecosystem of data. Total nightmare, right? Decreasing costs?

ROI 493
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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

The idea behind integrated CX is to improve customer experience by combining large amounts of data with technology and services to create more complete customer insights and, as a result, more focused and measurable actions. and thoughtfully help them think differently. I like to be like the newspaper reporter who continually asks ‘why.”

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4 Ways a Quick Service Restaurant Chain Refreshed a Stale Customer Experience Program

InMoment XI

Before partnering with InMoment, this brand was relying heavily on a cloud-based analytics platform to track store performance. The brand decided to partner with InMoment based on their ability to implement the quantitative data with customer experience data. But, priorities aren’t chosen solely from data.

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Advanced Analytics or Activation: Where to Start?

Merkle

They say data is the new oil. Companies want to invest in tools to activate that data and gain powerful insights that give the business a view into how and where to gain return on investments. Customer data platforms (such as Adobe’s RT-CDP) for activation. Customer journey analytics (CJA) for insights.