article thumbnail

United Airlines: Big Data to the Rescue of the Passenger Experience?

Michelli Experience

It’s hard to believe it has been seven months since United Airlines faced the first of three monumental customer experience debacles. In fairness, other airlines have faced similar flight delays due to computer-related “glitches” during the same time frame. Overbooking and United’s Technology Initiatives.

Airlines 113
article thumbnail

3 Examples of Change for the Better in Airlines

Beyond Philosophy

There have been many great stories in the past couple of months about airlines doing what was right by their Customers. We can all learn a little about Customer centricity when we look at these examples from three major carriers in the US. Frontier Airlines Pilot Feeds His Passengers While Stranded on Runway.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Engagement is an Enterprise-wide Imperative

ClearAction

Customer Engagement is an Enterprise-wide Imperative Lynn Hunsaker. Does customer engagement rely solely on Marketing, Sales, Success or Service strategies? Since that time it has consistently been among the highest profitable of full-service airlines around the world. Customers are never satisfied.

article thumbnail

New Year, New Rules of Customer Engagement

CSM Magazine

The objective is to combine the inside-out view of the customer relationship that many companies have effectively embedded (what the brand knows) with a more outside-in perspective (what the customer is thinking, doing and saying). This is a true actionable 360-degree customer-centric view. Better Omnichannel Engagement.

article thumbnail

Market researchers: You’re more valuable than you think

Alida

Customers not only want to inform the future of products and services but also decide how, when and where they interact with brands. This change has left many companies scrambling to become more customer-centric, efficient and authentic. What makes a brand successful depends on its understanding of what customers want.

Marketing 100
article thumbnail

What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

article thumbnail

10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Before you start innovating, remember what customers want, and how to deliver it on their terms! Customer or Company Mission? This post compares the mission statements of two airlines and it’s sure to get you thinking about your own. 13 Tough Questions to Skyrocket Customer Experience Improvement.