Remove Advertising Remove Measurement Remove Return on Investment Remove Social Media
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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Brand equity is the measure of the perceived worth of a brand-name product, especially when compared to a generic equivalent product. Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand.

Brands 492
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Demographic factors are among the most commonly used segmentation variables because they are relatively easy to measure and often correlate with consumer needs and behaviors. What Is Market Segmentation?

Marketing 260
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Increase revenue with local lead generation

BirdEye

From optimizing your website to leveraging social media, we’ll cover everything you need to know about local lead generation so that you can start growing your business today. For the bakery to reach these target customers, it must implement digital strategies such as paid search ads and social media campaigns.

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Grow your local business with geofencing marketing

BirdEye

How to measure the success of geofencing campaigns? It uses GPS, RFID, Wi-Fi, or cellular data to trigger a targeted advertising action (like a text, email, or app notification) when a mobile device enters or exits a specific geographic area, known as a geofence. How does geofencing marketing work?

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Is Your Creative Just Creative—Or Does It Sell, Too?

QuestionPro Audience

Once a detailed view of your audience appears, you might find yourself modifying your creative project, from colors to language, especially when it comes to specific social media channels. It’s a trap to create without some benchmarks or a return-on-investment (ROI). The measuring doesn’t end there. HAVE A GOAL.

Roadmap 170
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Fundamentals of a Customer First Strategy For Every Industry

C3Centricity

There has been a lot of talk recently on moving from a return on investment to a return on relationships. You should also check out another post entitles “ Increasing Impact & Engagement through Advertising Testing.” From ROI / ROR to ROE. Coca Cola and Red Bull are great examples of this. ” #2.

Industry 218