Remove about research-services
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Likert Scale: Gauging the Attitudes of Your Customers

InMoment XI

It is hard to talk about survey methodology and practices without mentioning the Likert scale. While some may think the Likert scale is only used in academic research, it is a cornerstone of survey strategies across various industries such as travel & hospitality, automotive, and financial services. What is the Likert Scale?

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3 Areas of Customer Experience Where Human Expertise Is Absolutely Vital

InMoment XI

This is a belief I’m incredibly passionate about. Qualitative Research Customer Journey Mapping Ideation to Improve the Customer Experience. Qualitative Research. Qualitative research can take on many forms including live or online focus groups, in person interviews or phone interviews. Let’s dive in!

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The Key to a Great Customer Experience Design

InMoment XI

In this article, we’ll discuss what designing an effective customer experience looks like, what makes it different from user experience and customer service, why it matters, the elements of customer experience design, and how to design a great customer experience from start to finish. What Is Customer Experience Design?

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CX 101: What Is Primary Research?

InMoment XI

You may want to know what they like and don’t like, what makes them happy, sad, or angry, how they feel about specific topics, or anything else that gives you greater insight into their personality. That’s where primary research comes in. What Is Primary Research? Primary Research Methods and Examples.

Groups 493
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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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InMoment’s Modern Market Research and Data Analytics Approach Ranks in Top 50

InMoment XI

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services.

Analytics 493
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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

Did you know that over half of financial services consumers say they have low trust in their provider? Financial services providers are tasked with a unique challenge. Why Reputation Management Matters in the Financial Service Industry? And, of those consumers, only 34% of them would recommend their brand to friends and family.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.