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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022. The reward for purpose-driven brands?

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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands? Consider the past 10 years you have spent cultivating your brand personality.

Brands 98
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Why the retail apocalypse is really a renaissance, and what your company can do about it

Alida

between 2017 and 2022. Meanwhile, IHL Group recorded a net increase of 4,000 new store openings in 2017—a far cry from a collapse. Finally, consumers are feeling pretty good about the economy with 59.5% confident or very confident as of January 2018, according to the Consumer Mood Index.

Retail 243
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The Reasons Behind Tesla’s High Net Promoter Score

Retently

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve. Sporty yet practical vehicle.

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Brand Move Roundup – May 5, 2020

C Space

The Brand Move Roundup – May 5, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. down and the Italian market falling 97.5%

Brands 52
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Why Customer Success and customer education are your BFFs in uncertain times

ChurnZero

Searches for customer retention peaked in early 2022. . Again, uncertainty, but as the pandemic wanes, companies are coming face-to-face with two more fiery hoops: Uncertain macroeconomic conditions and shifting consumer demands. This is a guest article by Andrew Brown , content marketing manager, Northpass. . The pandemic.

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Cloud gaming has a bold future

Maru Group

By Maru Entertainment & Technology | August 4, 2022. The recent announcement from Samsung that its 2022 line of Smart TVs now have the capability for owners to cloud game on various services, including Xbox Game Pass Ultimate, represents a new stage in the development of cloud gaming as a mainstream consumer offering.