Time Inc. Acquires MySpace: It’s All A bout the Customer Data
Natalie Petouhof
FEBRUARY 11, 2016
That’s a massive surge of 575% versus the same month in 2013. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior. Vanderhook said, “We’ve seen return on investment improve by a factor of 10 or 20.”
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