article thumbnail

Communication — Essential to Creating and Sustaining a Customer-Centric Culture 

ijgolding

The Shop Direct Board of Directors with the stiletto shoe at the launch of ‘Feet in the Street’ in 2010. If you have an aspiration to lead or be part of a sustainably customer centric organisation, then you must master the art of COMMUNICATION! “If Communicating the Customer Experience needs to be continuous, innovative and engaging.

article thumbnail

Communication, communication, communication! Why you cannot ‘over’ communicate when it comes to Customer Experience

ijgolding

I have written many times in the past about the importance of effective communication if an organisation has an intention to deliver consistently better Customer Experiences. The major cause of this bizarre scenario is (in my opinion) a significant lack of communication between leaders of organisations and their employees.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What culture do you envision for your organisation? Agility and Collaborative Culture is not enough.

CX Centric

Speaking to many business leaders especially in my part of the world, I am always keen to find out the overall culture that they set out to create. The first project I took over in 2010 was over 1 year late, and still hadn’t been delivered. The second culture that many leaders mention today is a ‘collaborative culture’.

Culture 105
article thumbnail

Customer Feedback is Your Competitive Advantage

AskNicely

As a brand, Amazon strives to give an experience that is a solid example of customer-obsessed culture from the top down. A customer-obsessed culture best creates the conditions where all of that can happen. You need to communicate it from the inside out by creating a culture shift.”. What is that shift?

article thumbnail

Is Outsourcing Offshore Right for You? Pros and Cons

Magellan Solutions

Outsourcing offshore requires careful consideration of data security, cultural differences, and regulatory compliance. Communication and Cultural Challenges Navigating the complexities of outsourcing offshore can present communication and cultural hurdles.

article thumbnail

CX Design Thinking in the Travel Industry, With Annette Höher-Bäuerle – CB64

Customer Bliss

In 2010, she decided to leave the legal field with the aim to move closer to the actual operations and to focus on putting the customer first. Annette is responsible for Thomas Cook’s overall customer experience strategy and road map with a clear focus on the cultural transformation as well as designing the end-to-end customer journey.

Travel 204
article thumbnail

Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

A “state of the art” VoC program is one that requires your organization to achieve full integration across all your data types and to develop a customer-centric culture that uses VoC insights to make sophisticated business value calculations. Don’t forget about culture. 2010) Voice of the Customer. Works Cited. Adams, Faith.

How To 243