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Service Untitled» Blog Archive » Use social CRM to improve.

Service Untitled

Now we have progressed to a Social Customer Relationship Management (Social CRM) which takes us from the original CRM and now adds new communication channels via the social web to concentrate on better customer relationships. Watch criticism, review feedback, and pay attention to marketing successes and failures. Networking.

CRM 44
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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. Recently on Customers Rock! Radio , I had the opportunity to have a conversation with Richard Owen, CEO of Satmetrix.

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Is This the End of Customer Success Software as We Know It?

Gainsight

If I was to tell you in 2009 that in just a few years there would be a new category of software almost as prolific as CRMs, customer support, and project management software you wouldn’t have believed me. CSAT/Feedback/NPS. But, analytics, onboarding, customer support, and CRMs are not traditionally customer success software!

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Service Untitled» Blog Archive » How to overcome negative brand.

Service Untitled

The company’s quality reputation dropped from 6th in 2009 to 21st in 2010. If a product fails, use feedback to improve it. When the negative feedback threatens your brand, give it immediate attention. The widespread criticism brought considerable damage to Toyota’s brand reputation.

Brands 43
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Inside Customer Success: HubSpot

Amity

I started in HubSpot in 2009 and I’m now coming up on my 7-year anniversary. Using our CRM, we can quickly see, “Okay, based on where they are in the lifecycle and their needs, who are the customers who we need to be talking to? Can you give us a brief overview of Customer Success at HubSpot, and of your responsibilities?

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Service Untitled» Blog Archive » Jet Blue flies high with customer.

Service Untitled

In 2009, JD Power & Associates, a global marketing information service which measures customer satisfaction based on millions of consumers annually, rated Jet Blue &# Highest in Customer Satisfaction&# among low-cost carriers in North America.

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Service Untitled» Blog Archive » NJ toll road collectors lack.

Service Untitled

Some hideous stories released told of a toll collector not wanting to make change for a $1.75 toll from a twenty-dollar bill and then throwing the change and telling the driver to get his change from the road and die, or another toll collector demanding a driver to submit to a strip search because she entered the wrong toll lane.