Remove solutions saas-loyalty-rules-engine
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Loyalty rules, and the loyalty rules engine

Currency Alliance

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Brands no longer need to be held hostage by legacy rules engines.

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What is a Key Differentiator of Conversational AI?

Solvvy

But the relevance of that answer can vary depending on the type of technology that powers the solution. Although some chatbots are rules-based and only enable users to click a button and choose from predefined options, other solutions are AI chatbots. Solutions like Solvvy meet this demand. What is Conversational AI?

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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Pay with points: unlocking loyalty program value

Currency Alliance

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

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Top 30 Customer Service Books Every Team Needs to Read

Comm100

This groundbreaking book explains how a fixed mindset, one that’s focused on success and ego, will keep you from finding the solutions to your most difficult problems. How to Build Your Customer-Driven Growth Engine by Jeanne Bliss. Creating Customer Loyalty. Loyalty 3.0: Chief Customer Officer 2.0: by Ryan Levesque.

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Remove the Distance Between Your Team and Your Customers

Kayako

All companies should act like my new gym…but it’s particularly important in the world of SaaS. With subscription models ruling the waves in SaaS, our customers are only ever a few clicks away from joining competitors. Ultimately though, just realizing that loyalty is key to your long-term success isn’t enough.

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Headless loyalty enhances composable commerce

Currency Alliance

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

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