SurveySensum

SEPTEMBER 21, 2023

There are two companies A and B having similar numbers of customers and both want to increase their business. Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Unfortunately, the campaign only yielded two customers, generating a total of $50 in business.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Education Services Group

MARCH 27, 2023

In Customer Success, we use data for all sorts of things like analyzing customer health scores , looking for trends in Voice of the Customer (VoC) programs , and capacity planning for short and long-term strategic decision making. If you know anything about us here at ESG, you know that we love data!

Report 52

Report Customer Success ROI Trends 52

Pointillist

JANUARY 19, 2022

Your customer encounters an issue using her mobile device. She reaches out via social media and then contacts customer service. How are you currently measuring this customer’s experience? But your customer sees each interaction as one continuous journey to reach her goal. Your Customers Aren’t Responding.

Customer Journeys 75

Customer Journeys Measurement Effort Score Self Service 75