InMoment XI

FEBRUARY 15, 2023

This means achieving one or more of the four key economic pillars: acquiring more customers, keeping more customers (reducing churn), growing lifetime customer value (CLV), or reducing cost to serve. We utilize a continuous improvement framework with our clients that starts with the principle of “design with the end in mind.”

Sports 295

Sports Leadership Lifetime Customer ROI 295

DemandJump

JUNE 13, 2022

Pillar-based marketing (PBM) is the newest strategy for gaining quicker page one search results, sustainable customer relationships, and high-quality lead generation. Sure, you’ve heard of account-based marketing (ABM), and maybe most of your marketing strategy has been organized around an ABM framework.

Customer relationships 98

Customer relationships Marketing Strategy Customers 98

DemandJump

JUNE 13, 2022

Marketers and marketing teams are, like all humans, creatures of habit. If you thrive in the marketing world, you have likely operated under the parameters of account-based marketing (ABM). Don't worry if this term doesn't click inside your head just yet.

Strategy 98

Strategy Marketing 98

DemandJump

JUNE 13, 2022

Marketing is constantly evolving. The newest strategy out now is pillar-based marketing (PBM). It closely relates to its counterpart, account-based marketing (ABM). Strategies that we used to accept as the norm have become outdated, and newer ones take their place.

Course 98

Course Groups Marketing Strategy 98

DemandJump

JUNE 13, 2022

PBM is an acronym for Pillar-Based Marketing —a marketing strategy that’s delivering incredible results and outcomes. DemandJump offers the first comprehensive PBM certification course through DemandJump University. But hold up—first, what does PBM training stand for?

Course 97

Course Training Marketing Strategy 97

DemandJump

JUNE 14, 2022

Marketers have, for years, been feeding into the SEO machine with the understanding that it was the best way to generate organic search traffic and new leads through account-based marketing (ABM). Our team at DemandJump is here to shatter that worldview and introduce you to the future that is pillar-based marketing (PBM).

Marketing 98

Marketing 98

DemandJump

JUNE 13, 2022

Pillar-Based Marketing (PBM), lock that term away in your brain and remember it. If you are in the marketing world, and are unfamiliar with this term, it is not just a new spin-off of an old favorite (Account-Based Marketing), it is the future of SEO and organic lead generation.

Examples 96

Examples Strategy Marketing Industry 96

DemandJump

JUNE 13, 2022

A Pillar-Based Marketing platform is the newest way to create a content strategy and bring organic traffic to your website. Using a PBM platform means finding high-value keywords and phrases, creating strong content marketing, and understanding marketing attribution all in one place.

Strategy 98

Strategy Marketing 98

DemandJump

JUNE 14, 2022

The marketing world is fast-paced, competitive, and ever-changing. The answer: pillar-based marketing (PBM). With an unprecedented amount of content being published every day, how can companies secure a spot on page one? Don’t believe us? Who would turn down this kind of ROI?

Tools 98

Tools ROI Marketing Company 98

DemandJump

JUNE 13, 2022

There’s a new sheriff in town (go ahead, say it to yourself in your best old-time western voice) when it comes to marketing. You have probably started hearing the term Pillar-Based Marketing (PBM) making its way through the grapevine in the form of podcasts, books, social media and more.

Strategy 98

Strategy Social Media Marketing 98

DemandJump

JUNE 13, 2022

Pillar-Based Marketing (PBM) certification is training in the latest strategy marketers are using to win search engine page results. And by “win” we don’t just mean “climb the ranks.” PBM certification unlocks the ability to win page one. How do you do it?

Course 98

Course Training Marketing Strategy 98

DemandJump

JUNE 14, 2022

Marketing companies are constantly looking for ways to bump their content to the first page of search engines. Many people know about account-based marketing to increase sales, but fewer know about pillar-based marketing (PBM).

Marketing 91

Marketing Connections Sales Strategy 91

DemandJump

JUNE 13, 2022

Pillar-based marketing (PBM) is the latest shift in digital marketing—and for good reason. It’s the only appreciating asset in marketing. As time goes on, the content that you’ve connected under a pillar strategy supports itself and continues to attract customers.

Connections 75

Connections Marketing Strategy Customers 75

DemandJump

JUNE 14, 2022

This stands for “ Pillar-Based Marketing ,” an alternative to Account-Based Marketing (ABM). The ABM approach to marketing is focused on the individual customer, targeting high value accounts and treating them as markets of one. First things first: what is PBM?

Strategy 98

Strategy Sports Sales Marketing 98

DemandJump

AUGUST 22, 2022

Pillar-Based Marketing (PBM) is taking the marketing world by storm. It’s a marketing strategy that aims to push your website to page one of Google through a web of content you create. A Pillar-Based Marketing campaign consists of at least 16 pieces of content, including: What is PBM?

Marketing 52

Marketing Strategy 52

DemandJump

MARCH 28, 2023

In this blog, DemandJump will explore website content strategies and an example of a strategy that actually works: Pillar-Based Marketing. You have to have the special sauce of valuable content and SEO juice to rank higher on Google, but what’s the right mixture? But more on that in a bit! Let’s start with the big picture.

Strategy 98

Strategy Examples Marketing 98

InMoment XI

APRIL 18, 2023

Because she speaks to thousands of client-side professionals and many vendors, she gets an insider view of how the entire industry is structured, giving her a unique perspective on the CX market. For instance, the marketing team might focus on driving loyalty and retention. Different teams have different goals and incentives.

ROI 260

ROI Tips Healthcare Insurance 260

DemandJump

MARCH 23, 2022

In recent times, the SEO Pillar has become a staple of content marketing strategies, and for good reason. Marketing departments used to think that just producing loads of content meant they were winning search engine rankings and generating traffic.

Strategy 98

Strategy Marketing 98

InMoment XI

FEBRUARY 12, 2024

By amalgamating data from sources like sales, marketing, and customer support, integrated CX provides a holistic perspective, enabling organizations to understand customer behavior and preferences more thoroughly. This could include data from sales, marketing, customer support, and other departments.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

DemandJump

JULY 8, 2022

Pillar-Based Marketing , PBM for short, is taking the marketing world by storm, and for good reason. What if we told you that over 90% of all marketing content was never seen by the general public, let alone a prospective customer? You might not believe us. You might not believe us.

Marketing 52

Marketing Customers 52

DemandJump

JULY 8, 2022

Pillar-based marketing (PBM) is a marketing strategy where you create pillars of related content based on exactly what your potential customers are searching for online. It leverages the power of good content by building a structure that tells search engines that you provide value.

Software 52

Software Marketing Strategy Company 52

DemandJump

JUNE 13, 2022

Pillar-Based Marketing (PBM) is taking the search engine optimization (SEO) world by storm. PBM leverages networks of related content that include high-value keywords and prioritize readability to elevate your business to page one faster than outdated SEO methods.

Marketing 74

Marketing 74

Lumoa

SEPTEMBER 11, 2023

All the company can do is try to ensure that its products, services, and marketing are conveying the right message and delivering value to customers. Every department across the organization — from marketing to product development to sales — shares the responsibility of providing customers with the best experience.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

Lumoa

SEPTEMBER 11, 2023

All the company can do is try to ensure that its products, services, and marketing are conveying the right message and delivering value to customers. Every department across the organization — from marketing to product development to sales — shares the responsibility of providing customers with the best experience.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

InMoment XI

MARCH 14, 2023

In the conversation, she offered insight into how B2B brands can create transparency, combat supply chain challenges, redefine “customer loyalty,” and drive trust for customers who face an increasingly complex supply chain in one of the most volatile market cycles in recent history. Peggy: The market will change—we are seeing signs of it now.

Voice of Customer 260

Voice of Customer B2B Customer Experience Culture 260

DemandJump

AUGUST 15, 2022

Pillar-Based Marketing (PBM) is a marketing tactic, just like Account-Based Marketing (ABM). PBM draws in organic traffic and better-qualified leads, while ABM allows sales and marketing to target those leads personally. But as far as one replacing the other, that wouldn’t make very much sense.

Marketing 52

Marketing Sales 52

DemandJump

AUGUST 15, 2022

Simply put, Pillar-Based Marketing (PBM) is the future of the digital marketing landscape. PBM is a unique growth strategy that is used to align content marketing and demand generation tactics with the search behavior of prospective customers.

Marketing 52

Marketing Strategy Customers 52

DemandJump

AUGUST 10, 2022

Running an effective Pillar-Based Marketing (PBM) strategy relies heavily on the value of the content you produce and the structure of that content. At DemandJump , we’ve pioneered PBM and give you the ability to run insights on what keywords are ranking highest and how you can implement them in a pillar strategy.

Strategy 52

Strategy Tools Marketing 52

DemandJump

AUGUST 23, 2022

Pillar-Based Marketing (PBM) is taking the marketing world by storm. This proven approach to marketing combines elements of content marketing and demand generation to empower teams to develop content that ranks well on search engines and engages readers.

Marketing 52

Marketing Engagement Company 52

DemandJump

AUGUST 23, 2022

Marketers are always looking for a way to be more effective. That can mean driving more traffic, incurring less marketing spend, increasing return on investment, or even finding better ways to analyze their success.

Return on Investment 52

Return on Investment Marketing 52

DemandJump

AUGUST 15, 2022

Pillar-Based Marketing (PBM) is a new method that DemandJump has pioneered for planning, writing, and structuring the content on a business's website. It greatly increases how often search engines show that content to people searching for it.

Marketing 52

Marketing 52

Lumoa

MARCH 21, 2023

All of this is backed by statistics, based both on my own research and on statistics sourced from reputable third parties. Sales people, advisors, marketing, website or accounting managers, delivery people, installers and executives should read this book. I wanted a blend of storytelling, practical advice and theory.

Customer Experience 236

Customer Experience Chief Customer Officer Customer Experience Management Customer Centricity 236

DemandJump

JULY 8, 2022

Pillar-Based Marketing (PBM) platforms will show you the exact content to create to increase first page rankings, monitor those rankings, and provide insight on ways you can improve your performance and drive outcomes.

Marketing 52

Marketing 52

GetFeedback

DECEMBER 10, 2018

That said, there are three key pillars to a successful NPS program: Design, Distribution, and Action. Pillar 1: Design. This is a great marketing real estate to promote relevant content, like customer stories, or ask promoters for reviews. Pillar 2: Distribution. Pillar 3: Action.

NPS 210

NPS Net Promoter Score Survey Analytics 210

DemandJump

JULY 8, 2022

Successful marketing is all about connecting with your audience in a meaningful way. At DemandJump, we developed and coined the latest and most effective content marketing tactic… Pillar-Based Marketing (PBM). Naturally, some techniques are more effective than others. If you haven’t heard of PBM yet, don’t worry.

Connections 52

Connections Marketing Strategy Engagement 52

DemandJump

JULY 8, 2022

Pillar-Based Marketing (PBM) is essential for getting your business to show up on search engine results pages (SERPs). How important is that? Your business won’t get noticed if you aren’t on page one. According to Forbes , 92% of all click-through traffic comes from the first page of Google.

Marketing 52

Marketing 52

CloudCherry

AUGUST 9, 2018

Making a customer excited to use your product is relatively easy to achieve, with all of the marketing tools that exist today. Pillar #2: Companies must gain a 360 degree view of the customer. Pillar #3: Customer experience analytics must be predictive. This leaves companies falling fall behind what customers actually want.

Customer Experience Management 150

Customer Experience Management Customer Journeys Customer Experience Management 150