Uncovering the “why” delivers higher research ROI for CX leaders
Alida
MARCH 21, 2018
Data from key indicators such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT) studies only deliver trend line data that is either going up or going down, when what teams need is insight into the key drivers of change at a more granular level. Give NPS and CSAT some context. Research experience is customer experience.
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