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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. This article is designed to give you InMoment’s take on what voice of customer examples look like. What is the Voice of Customer Process?

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Thematic drives improvements in global Net Promoter Score benchmark ratings

Thematic

Do you measure transactional Net Promoter Score (NPS)? Thematic has been working with a global telecommunications provider who has been measuring NPS using an established Voice-of-Customer platform for many years. Understand customer priorities and find insights.

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Integrated CX: The Complete Guide

InMoment XI

Whether it’s tracking customer acquisition costs, monitoring sales conversion rates, or analyzing customer lifetime value, access to relevant and actionable data empowers stakeholders to collaborate effectively and optimize strategies to maximize overall company ROI. How Does Integrated Customer Experience Work?

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How to Measure the ROI of CX

Second to None

Indeed, understanding this correlation between the two is very important, yet it leads to a new question: How does one actually calculate the ROI of CX? While the ROI of CX can seem abstract, and in-turn, difficult to consolidate into a straightforward proposal, the process is not nearly as daunting as one would imagine.

ROI 86
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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

Your organization probably already collects data in many of these categories: Customer metadata (age, location, etc) Product and website usage patterns Survey data (Net Promoter Score, customer satisfaction, etc.) But they’re only one small piece of the customer experience data puzzle. Think about it.

Analytics 208
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B2B Customer Surveys 101

Lumoa

It becomes tempting to make wild guesses that just aren’t bringing ROI. When companies don’t appear to listen to feedback, this damages the customer experience, and makes customers less likely to offer feedback in the future. How do you ensure the customer is connected to the person or team who can take action on it?

B2B 208
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How To Celebrate CX Day? Five CX Day Tips To Avoid Mistakes You’re Doing With Customer Experience!

SurveySensum

A new study by PwC, titled “ Experience Is Everything ,” says a lot that there is also a quantifiable value in good customer experiences. Yes, we are talking about ROI here! Celebrate CX day: Lastly, show your customers that you care about their experience. Image Courtesy: PWC.