Are You Game? The Power of Gamification in Mobile Apps
Optimove
APRIL 27, 2023
Localytics) 60% of consumers say they would be more likely to participate in a loyalty program if it included gamification elements. Little wonder that for many brands — and customers — app gamification has become a winning strategy: Brands that use gamification in their mobile apps see an average increase of 22% in user retention rates.
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