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6 Email Segmentation Strategies for Higher Conversions 

Optimove

This not only improves higher margin sales conversion rates — it also drives loyalty and increases lifetime customer value. Psychographic Segmentation Psychographic segmentation categorizes customers based on psychological traits that impact their purchasing behaviors, such as personality, lifestyle, activities, and interests.

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Meet your first wave speakers for Customer Success Summit 2018

Totango

By way of personal interests, she has traveled to all 7 continents and is a passionate member of the TEDx organization in San Francisco. VP, Global Head Digital Customer Engagement. Krista Glantschnig.

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Measuring ROI of Customer Centricity-Changes in Customer Value

CCO Council

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI.

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Meet your first wave speakers for Customer Success Summit 2018

Totango

By way of personal interests, she has traveled to all 7 continents and is a passionate member of the TEDx organization in San Francisco. VP, Global Head Digital Customer Engagement. Krista Glantschnig.

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Enterprise-Rent-a-Car: How to turn a ‘promoter’ into a ‘detractor’ in 1,2,3!

ijgolding

Customer Service has always been part of their DNA, culminating in the production of the book ‘Exceeding Customer Expectations: What Enterprise, America’s #1 Car Rental Company, Can Teach You about Creating Lifetime Customers’ in 2007. Step 3 – Cancelling my reservation.

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When The Customer Is Wrong – Should The Business Be Right?

Michelli Experience

I’ve come to believe that in order to be truly successful deploying a customer-experience strategy, you fundamentally have to believe: In general, customers are honest and fair. Lifetime customer value is more important than any single transaction. Lifetime customer value is more important than any single transaction.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.