Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

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Loyalty Trends Data Marketing 59

West Monroe

JANUARY 1, 2024

About the episode How do you connect with and serve patients when they’re not sick or in the hospital? She is responsible for system strategy and digital innovation including the ongoing development of Providence’s integrated strategic and financial plan, marketing and digital experience, and product and technology incubation.

Healthcare 52

Healthcare Engagement Hospitality Financial 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Marketing teams, and technologies, becoming more deeply intertwined.

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Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySensum

AUGUST 24, 2023

This approach not only saves time but also boosts user confidence, reinforcing Microsoft’s role as a provider of user-friendly technology solutions. Instant Gratification Through Automated Messaging – Airbnb In the realm of hospitality, Airbnb stands out for its innovative approach to reducing customer effort.

Self Service 52

Self Service Brands Effort Score Airlines 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

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Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 14, 2019

In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

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Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. A world-beating program in travel.

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Loyalty Programs Travel Loyalty Airlines 40