InMoment XI

MARCH 14, 2023

That’s why InMoment hosts regular Experience Exchanges to help customer experience (CX) professionals do just that. I’d like to start the conversation about the connection between the supply chain challenges many B2B companies are facing and how these challenges affect loyalty.

Voice of Customer 260

Voice of Customer B2B Customer Experience Culture 260

Lumoa

MARCH 5, 2018

B2C customer experiences have set the tone of CX transformation. All the people, who receive advanced personalized customer treatment, come to work and. very often experience the same old "traditional" system. So, what is actually happening to B2B customer experiences? Luckily, things have changed.

B2B 303

B2B Company B2C Customer Experience 303

ECXO

APRIL 18, 2024

Delving into Digital Conversations for Business Survival or Irrelevance, featuring Paolo Fabrizio The European Customer Experience Organization (ECXO) is delighted to announce our upcoming session on AI digital conversations, a topic of utmost importance in today’s business landscape. Born and bred in Milan, Italy.

Insurance 111

Insurance Consulting Travel B2B 111

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? What is a Customer Persona? A customer persona is a visualization of a representation of your customer.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Retently

AUGUST 23, 2023

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. In fact, NPS can be a powerful tool — possibly the most powerful at your disposal — for improving B2B retention.

Net Promoter Score 148

Net Promoter Score B2B Company B2C 148

Team Support

OCTOBER 4, 2022

A customer can expect everything from the ordinary to the seemingly impossible. But whether or not a customer is asking you to take them to the Moon or provide a simple reporting apparatus, your business needs to be able to meet their expectations in at least some manner, or risk the consequences. Openly discuss solutions.

Customer Expectations 126

Customer Expectations Strategy Management B2B 126

Kerry Bodine

JANUARY 30, 2021

Here’s the problem: Individual B2B customers tend to have strong personal connections to one ( maaaybe two) people in the organizations they do business with. That might be an account manager, customer success manager — or, as in my case, a payroll specialist. Keep of list of personnel and key account/customers.

B2B 227

B2B Company Customer Experience Healthcare 227

Uniphore

JULY 8, 2021

We’re seeking a curious, gritty and persuasive professional with sales development experience in the enterprise software space. Nobody plans to or wants to call customer service. While it doesn’t have to be an enjoyable experience, it should at least be an effortless experience, don’t you think? Requirements.

Sales 246

Sales B2B Software Employee Experience 246

Experience Investigators by 360Connext

APRIL 11, 2023

” Where does quality fit in the context of customer experience? Well, I’m betting your definition of what quality means to your customers might just differ from their version. So what’s the definition of a “quality” customer experience for these banking customers? So is that quality? Think about that!

Customer Journeys 162

Customer Journeys Banking B2B Healthcare 162

ECXO

APRIL 24, 2024

gdcvte Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges Part I The article was originally posted here: [link] Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity.

ROI 105

ROI Software B2B System 105

Daniel Group

AUGUST 15, 2014

A few weeks ago, I was reading through several thousand voice-of-the-customer (VoC) comments we’d gathered for a client 1 when I was stopped in my tracks by a quote. Wow! The comment reminded me of a valuable lesson I learned as a B2B product manager: customers aren’t buying your product, they’re paying you to satisfy their needs 2.

B2B 55

B2B Customer Experience Management Customer Experience Management 55

Kayako

JULY 28, 2022

Today’s customers increasingly expect personalized experiences from brands, so it is tempting to think that if your customer were having a problem, their first choice would be to get on a live call with customer service. When looking at actual customer behavior, the opposite is true. Discover Kayako Single View.

Self Service 247

Self Service Customer Service Management Knowledge Base 247

Beyond Philosophy

MAY 28, 2021

Business relationships are a lot like customer relationships. However, there are some differences between managing Customer Experience in business-to-business (B2B) relationships and business-to-consumer (B2C). Recognize that customer emotions apply. Manage different customers differently.

Customer Experience 155

Customer Experience Management B2B B2C 155

Comm100

JANUARY 17, 2024

Lean into Automation – Transforming Customer Service with AI & Human-Bot Harmony In a world where immediacy and personalization have become the cornerstones of brand communication, the realm of customer service is undergoing a revolutionary transformation. How does it benefit organizations and customer experience?

Customer Service 187

Customer Service Chatbots Technology Interaction 187

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. A maturity driven by hyper personalisation, empathetic human relationships and intuitive digital experiences – all accelerated by the pandemic. Is your customer data out of date? A persona is an archetype of your ideal customer.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. So, what should you look at when planning or evaluating your customers’ digital journey? B2B vs. B2C conversion.

Customer Journeys 209

Customer Journeys Social Media B2C Omni-Channel 209

TechSee

MARCH 7, 2023

Taksina Eammano, EVP & GM Field Service, Salesforce – Taksina is leading the conversation in applying AI and workflow to manage cost and improve field service outcomes while improving customer experience in the SFDC Field Service Customers. We were excited to see her leading the conversation at MCW23 last week.

Contact Center 207

Contact Center Leadership Hospitality Chief Customer Officer 207

BirdEye

NOVEMBER 27, 2023

We live in a data-driven business world where every piece of customer feedback is nothing less than a goldmine. Organizations that effectively use customer feedback data to improve operations can expect a boost to their performance. The stark difference highlights how customer insights greatly influence business outcomes.

Report 115

Report Social Media Multi-Channel Net Promoter Score 115

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe.

B2B 122

B2B Brands Innovation Government 122

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 107

B2B Customer Experience B2C Net Promoter Score 107

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Build from these strengths.

Government 62

Government B2B Customer Experience Customer Journeys 62

Heart of the Customer

MARCH 17, 2023

Last week, I attended X4, Qualtrics’s experience management summit in Salt Lake City. From my conversations with B2B leaders, it became apparent that they were grappling with a fundamental question: How do you collect enough customer data when only a fraction of your customers respond to your surveys? No Problem.

B2B 88

B2B Survey Data Customer Experience 88

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 115

Customer Journeys Touchpoint B2B Social Media 115

Eptica

AUGUST 4, 2022

Date: Friday, August 5, 2022 Author: Pauline Ashenden - Demand Generation Manager Creating a framework for digital transformation. Author: Pauline Ashenden - Demand Generation Manager A lot has been said about the importance of digital transformation in business today, including in customer experience.

B2B 148

B2B Interaction Management Customer Experience 148

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 107

B2B Loyalty Net Promoter Score B2C 107

Comm100

MARCH 25, 2024

Whether you’re planning a customer support chatbot for your website or building an engaging marketing bot for Messenger, being aware of the do’s and don’ts of bot planning and development will help ensure that your chatbot is effective, and that it meets customers’ expectations every time.

Chatbots 240

Chatbots Customer Journeys User Experience System 240

Heart of the Customer

MARCH 17, 2023

Last week, I attended X4, Qualtrics’s experience management summit in Salt Lake City. From my conversations with B2B leaders, it became apparent that they were grappling with a fundamental question: How do you collect enough customer data when you only a fraction of your customers respond to your survey?

B2B 78

B2B Survey Data Customer Experience 78

CSM Magazine

DECEMBER 15, 2023

Inefficiencies in procurement, inventory management, and order processing can hinder business performance. However, the advent of Business-to-Business (B2B) e-commerce solutions presents a transformative opportunity for uniform providers to streamline their operations, enhance efficiency, and stay competitive in a rapidly evolving market.

B2B 52

B2B Trends Financial System 52

Bill Quiseng

FEBRUARY 7, 2024

It’s an elective for the B2B or the online/digital industry. This is not a customer service training class. And the job of employees is to serve to satisfy the customer. Ideally, all of you will be enthused and energized to engage customers, not just to satisfy, but to WOW them. And don’t serve to satisfy customers.

B2C 78

B2C Customer Service Training Hospitality Training 78

ShepHyken

FEBRUARY 4, 2024

Each week, I read many customer service and customer experience articles from various resources. Bad Customer Service Puts $3.7 Trillion in Sales Annually at Risk by Bruce Gil (Quartz) Bad customer experiences could cost organizations around the world $3.7 Bad Customer Service Puts $3.7

Customer Service 60

Customer Service B2B Loyalty B2C 60

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. Clearly, it’s not yet enjoyably easy for customers to participate in VoC.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Esteban Kolsky

MARCH 17, 2022

you see, CRM was never about the customer (although it had that in the name) but about how the company managed the customers. further, because Siebel came from the B2B (business-to-business) world, the solution his company introduced was aimed at that world: how to relate businesses to businesses. tsk-tsk-tsk. and we did.

Omni-Channel 158

Omni-Channel CEM CRM B2C 158

Daniel Group

APRIL 18, 2024

Intuitively, we recognize the pivotal role of communication in delivering a memorable customer experience. If you reflect on your own positive experiences, many of them likely arose from the effectiveness of communication. This statistical result is consistent with my observations of customer behavior.

Communication 98

Communication Strategy NPS Net Promoter Score 98

Heart of the Customer

APRIL 22, 2022

Managing a B2B experience isn’t more or less difficult than managing a B2C experience. The need to understand multiple levels of your clients drives that complexity and is critical to a successful B2B CX strategy. It’s just different…and more complex.

B2B 78

B2B Trends Strategy B2C 78

Retently

DECEMBER 21, 2022

Here’s an interesting question for B2B companies that use Net Promoter Score to get feedback from their clients: Scenario : You run a B2B company that sells software. If you sell software to B2B companies with hundreds of users, you can potentially generate tens or hundreds of responses from each survey. Who should you survey?

Net Promoter Score 148

Net Promoter Score B2B Survey Company 148

Daniel Group

JANUARY 26, 2022

The Daniel Group’s extensive CX data effortlessly reveals the top three reasons to start a Customer Experience program at your B2B company that has nothing with online buzz. Right now, Customer Experience (CX) is one of those topics getting a lot of attention. billion hits. billion hits).

Customer Experience 105

Customer Experience B2B B2C Touchpoint 105

Daniel Group

NOVEMBER 4, 2021

The Daniel Group Announces One Million B2B Customer Feedback Surveys. The Daniel Group is pleased to announce that it has completed more than a million B2B Customer Feedback Surveys. ExperienceConnect is a secure, robust, cloud-based customer experience management system. ” Lynn Daniel, CEO.

B2B 105

B2B Groups Feedback Survey 105