Brand Management: What’s Customer Experience Got to Do with it?
ImprintCX Articles
MARCH 5, 2024
For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals. According to a 2021 Qualtrics study , only 28% of marketing and CX leaders have processes allowing the brand strategy to feed into CX design and delivery.
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