Sat.Jan 17, 2015 - Fri.Jan 23, 2015

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Social Customer Care: What Every Marketer Needs to Know

Experience Investigators by 360Connext

'We get asked a lot about how to help customers in the 24/7 always-connected world we live in. Customers turn to social media to get questions answered quickly, report issues about products, praise great service and much more. And yet many companies still don’t quite get it right. What about you? It’s easy to “set up” a social media presence for customers and then just sort of forget to maintain it.

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Building a Strong Voice of the Customer Program (Video)

Experience Matters

'Customer connectedness is one of Temkin Group’s four CX core competencies. A key capability in this area is a strong voice of the customer (VoC) program. This video highlights our model for creating a VoC program, called the 6D’s: Detect , Disseminate , Diagnose , Discuss , Design , and Deploy. Also, check out our VoC/NPS Program Resources. The bottom line : Great companies learn from, and act upon, the voice of their customers.

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“Not So Fast My Friend”

InMoment XI

Anybody who watches ESPN’s College Game Day has heard that phrase uttered many times. Analyst and former head coach Lee Corso says this when he is about to disagree with pre-game predictions made by one of his other co-hosts. I am reminded of this catchphrase each time I read or hear of the imminent demise. View Article.

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The Elms Hotel – Customer Experience Review

ijgolding

'Anyone who is lucky enough to have a family with three or more children will be able to empathise with the age old problem of booking hotel accommodation. As the average family size in the UK has continued to rise (1 in 7 families with children in the UK have three or more children), the […].

Hotels 199
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

'Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. Understanding the customer journey end-to-end helps brands innovate around the experience. But the experience is more than what a customer does after purchase.

More Trending

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“Not So Fast My Friend”

InMoment XI

Anybody who watches ESPN’s College Game Day has heard that phrase uttered many times. Analyst and former head coach Lee Corso says this when he is about to disagree with pre-game predictions made by one of his other co-hosts. I am reminded of this catchphrase each time I read or hear of the imminent demise.

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James Patterson's New Book Will Self-Destruct in 24 Hours

Storyminers

'James Patterson has written lots of books. He’s known for thrilling readers with his engaging style. But he’s never thrilled them like this before.

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5 Reasons Social Customer Service is Still Subpar

Experience Investigators by 360Connext

'The following is a Best of 360Connext post. As customers, we are expecting a lot from companies who are using social media to respond to customer service issues. Actually, scratch that. We expect ALL companies to be responsive when we go to them via social media. Studies from Ambassador and Social Bakers reveal how mismatched our expectations are with reality.

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Are you Jeopardising your Customers’ Loyalty? Or is it Going to Disappear Anyway?

C3Centricity

As you have no doubt already noticed, my Blog posts and those of many other Bloggers too, are often prompted by real-world experiences. This week is no exception. I want to share with you some examples of how companies jeopardise the loyalty of their customers and also seriously limit their chances of getting repeat purchases. [.]. The post Are you Jeopardising your Customers’ Loyalty?

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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“Not So Fast My Friend”

InMoment XI

Anybody who watches ESPN’s College Game Day has heard that phrase uttered many times. Analyst and former head coach Lee Corso says this when he is about to disagree with pre-game predictions made by one of his other co-hosts. I am reminded of this catchphrase each time I read or hear of the imminent demise.

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Celebrating Martin Luther King, Holiday or Not

Experience Matters

'Whether or not you are celebrating Martin Luther King Day (It’s a Temkin Group holiday), it’s a great opportunity to reflect on some of MLK’s inspiring messages. I find that his words of change, personal accountability, and love hold true across many settings, including how we run our organizations. Last year, I mapped some of MLS’s quotes into our four CX competencies.

Groups 186
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What’s in Your CX Toolkit?

Customer Bliss

'The customer experience that gets you the most confidence with your customers is to get the basics right. You must clear the hurdle of random experiences, and set the foundation in product and service reliability (“They get it right.”) before you move on to building a personal relationship with customers (“They know me.”) that ultimately broadens into customers referring you to others.

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Would you have your wedding at Starbucks? Becoming a Beloved Brand

Michelli Experience

'So would you? Would you have your wedding at Starbucks? How about your reception? Lets switch venues, how about at Taco Bell or Subway? While I have never heard of a Taco Bell reception, I have been tracking the phenomena of Starbucks weddings and receptions since I worked on my first book about the company [.

Brands 168
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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Video: Since Nobody Makes a Bad Car, What Becomes the Differentiator?

InMoment XI

The North American International Auto Show is on right now in Detroit. Since there is so much good product out there, what becomes the differentiator? A few thoughts from the floor of the show. Until next time. @christravell.

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Are You Enthusiastic About Your Work? Creating Your Own Engagement Strategy

Who's Your Gladys?

'Are your leaders measuring and reinforcing an engagement strategy? Are coworkers treating each other with as much respect as they’re expected to treat customers? Are any “bad apples” (certain employees, vendors, or clients for example) spoiling wellbeing in the workplace? You might be thinking, “Some do. Some don’t. So what? We aren’t living in a fairy tale!”.

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2015 CX Vendor Excellence Awards

Experience Matters

'Temkin Group is accepting nominations for its 2015 Customer Experience Vendor Excellence Awards. Submission are due by March 5th.

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Begin Cultivating the Long-Term Customer Relationship

Customer Bliss

'Customers are assets to be cared for and nurtured. Beloved companies are always aware of how their assets are growing or shrinking. Knowing the value of a long-term customer guides the company’s decisions on how they welcome new customers and continue to develop existing customer relationships. The formula for success is Belief + Investing = Growth.

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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Video: Since Nobody Makes a Bad Car, What Becomes the Differentiator?

InMoment XI

The North American International Auto Show is on right now in Detroit. Since there is so much good product out there, what becomes the differentiator? A few thoughts from the floor of the show. Until next time.

Video 200
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A Confused Customer Buys Nothing

CX Journey

'Image courtesy of CollegeDegrees360 I originally wrote today''s post for Intradiem on September 25, 2014. Are your customers confused? Do you even know what that means? And do you know what the implications of customer confusion are? There''s a marketing maxim that states: A confused customer buys nothing. This isn''t a good thing, from a variety of angles.

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Connecting with Today’s Wired & Dangerous Customers

Wired and Dangerous

'Customers today are Picky– more cautious in their choices (and they have many more choices) and interested only in getting obvious value for their money. They are well-informed about choices, smarter in choice-making, and selective in whom they elect to join. They are Fickle –much quicker to leave if unhappy. They not only show a lower tolerance for error, they will exit just on account of plain old indifferent service.

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THE 2015 CUSTOMER EXPERIENCE OUTLOOK

Storyminers

'I’m thrilled to announce the publication of a FREE eBook: The 2015 Customer Experience Outlook. This eBook is a collection of ideas from customer experience authors, designers, and industry leaders.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Video: Since Nobody Makes a Bad Car, What Becomes the Differentiator?

InMoment XI

The North American International Auto Show is on right now in Detroit. Since there is so much good product out there, what becomes the differentiator? A few thoughts from the floor of the show. Until next time.

Video 200
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Is Your Brand a #CX Earworm?

CX Journey

'Image courtesy of Sam Droege What on earth is an earworm? And what does it have to do with customer experience? The first time I heard this word, I had a completely different idea of what it was. I had to look it up. So what is an earworm ? According to Wikipedia , it is: a catchy piece of music that continually repeats through a person''s mind after it is no longer playing.

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Customer Service is Average Because We Complain Too Much

Michel Falcon Experience

'Is customer service average in most industries because we, as consumers, complain too much?For example, take into account your own personal experiences as a consumer. Do you contact a company to acknowledge their great service as quickly as you do when you’ve received bad service?I recently came across a Venture… Read More». The post Customer Service is Average Because We Complain Too Much appeared first on Michel Falcon Customer and Employee Experience Expert.

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Car Talk: The Marketing Gift of (Automotive) Gab

Beyond Philosophy

'According to Nielsen, word-of-mouth is the most trusted source of decision-influencing and decision-making information for consumers around the world. Having often addressed the power of informal communication ( [link] ), it’s always gratifying to have confirmation by respected research and consulting organizations. Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. and Israeli business schools, repr

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Linking Customer Experience to Business Results

InMoment XI

Many, if not most of you, believe effective management of customer experience makes good business sense because it leads to repeat purchasing, increased share-of-wallet, positive word-of-mouth, and a number of other behaviors that enable companies to achieve desired financial and other business results. In fact, faith in these anticipated outcomes has set into motion more.

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How to Increase Customer Engagement With Proactive Community Service

Win the Customer

'Famously, Dr. King once noted that “Life’s most persistent and urgent question is: ‘What are you doing for others?’” This question is important, not just for individual citizens but for small businesses to consider as well. In the spirit of Dr. King and his message, Americans have also begun observing the MLK Day of Service, […].

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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

Yep, we’ve been at this a while. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.