Thematic

FEBRUARY 11, 2024

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year , I’d like to share my experiences and learnings. First, it’s hard not to compare two events. Both companies compete head to head with each other for customers. But in this post, I’ll just say that Medallia Experience feels much more like a general CX conference, whereas Qualtrics X4 is a magnitude bigger and much more unusual in their approach.

Conference 62

Conference NPS Hotels Self Service 62

SmartMessage Blog

FEBRUARY 11, 2024

What is a Target Market? Target Market refers to a specific group of consumers at whom a company aims its products and services. This concept is central to any marketing strategy, as understanding your target market is crucial in shaping not just advertising campaigns but also in product development, pricing strategies, and distribution decisions. Companies often conduct extensive research to identify the demographic, geographic, and psychographic characteristics of their target market.

Marketing 52

Marketing Return on Investment ROI Resources 52

West Monroe

FEBRUARY 11, 2024

From conversations at the Manufacturing Leadership Council’s December 2023 Manufacturing in 2030 event, it became clear that the industry is still far from delivering on the vision of Industry 4.0. Although we have been discussing the value of industry 4.0 for more than 20 years, companies continue to be challenged on how to drive progress and—for some—on even how to get started.

Industry 52

Industry Case Study Analysis Technology 52

SmartMessage Blog

FEBRUARY 11, 2024

What is a Target Market? Target Market refers to a specific group of consumers at whom a company aims its products and services. This concept is central to any marketing strategy, as understanding your target market is crucial in shaping not just advertising campaigns but also in product development, pricing strategies, and distribution decisions. Companies often conduct extensive research to identify the demographic, geographic, and psychographic characteristics of their target market.

Marketing 52

Marketing Return on Investment ROI Resources 52

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Data

My Customer

FEBRUARY 11, 2024

Once upon a time in the land of crypto, eager developers toiled away on their creations, crafting intricate systems and complex mechanisms.

System 52

System 52

Kustomer

FEBRUARY 11, 2024

Zendesk is, without any doubt, a powerhouse customer service platform. This cloud-based CX software is used by over 100,000 companies — with Siemens, Uber and Shell as some of its most prominent clients. After being acquired by a consortium of private equity firms for $10B, Zendesk is one of the most well-known customer service solutions on the market — but being popular doesn’t make it right for everyone.

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Omni-Channel Self Service Multi-Channel Knowledge Base 98