ShepHyken

FEBRUARY 4, 2024

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Bad Customer Service Puts $3.7 Trillion in Sales Annually at Risk by Bruce Gil (Quartz) Bad customer experiences could cost organizations around the world $3.7 trillion annually, according to new research by the experience management company Qualtrics.

Customer Service 60

Customer Service B2B Loyalty B2C 60

Magellan Solutions

FEBRUARY 4, 2024

Tired of paying hefty retainers for appointment settings only to receive a trickle of low-quality leads? Frustrated by the disconnect between your investment and the actual sales opportunities generated? If so, it might be time to consider Pay for Performance Appointment Setting Services. This innovative approach aligns incentives between your business and your provider, focusing on delivering results, not just activity.

Call Center 52

Call Center Measurement Meeting Sales 52

SmartMessage Blog

FEBRUARY 4, 2024

What is Market Segmentation? At its core, market segmentation is the strategic process of dividing a diverse and heterogeneous target market into distinct and manageable segments based on specific characteristics. The market segmentation definition revolves around the idea of tailoring marketing strategies to better address the unique needs, preferences, and behaviors of each segment.

Examples 52

Examples Marketing Resources Groups 52