Fri.Apr 05, 2024

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A comprehensive guide to Customer Data Platforms in 2024

Adrian Swinscoe

This is a guest post by Aparna M. A., a Content Writer for Kings Research. In the ever-evolving digital landscape, businesses of all sizes are grappling […] The post A comprehensive guide to Customer Data Platforms in 2024 first appeared on Adrian Swinscoe.

Data 59
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Response Bias in CX: How to Get Better Feedback

InMoment XI

Creating and executing the perfect survey that avoids obtaining misleading feedback can be tricky business. To be successful, you’ve got to watch out for inaccurate data such as sampling bias, framing bias, and most importantly, response bias. What is Response Bias? Response bias is our human tendency to self-report inaccurate (or even false) answers to survey questions.

Feedback 260
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How to Improve QSR Guest Experience with Data From the Field

IntouchInsight

Learn how to improve QSR guest experiences, store operations, employee training and franchise performance using Mystery Shopping data.

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Improving Content Moderation with Amazon Rekognition Bulk Analysis and Custom Moderation

AWS Machine Learning

Amazon Rekognition makes it easy to add image and video analysis to your applications. It’s based on the same proven, highly scalable, deep learning technology developed by Amazon’s computer vision scientists to analyze billions of images and videos daily. It requires no machine learning (ML) expertise to use and we’re continually adding new computer vision features to the service.

Analysis 105
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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Do You Really Understand Your Customer’s Hidden Motivation? Here’s How to Do This…

Beyond Philosophy

Customer emotions heavily influence experiences and motivate actions, yet these motivations are often hidden, even from the customers. Organizations must uncover these hidden motivations to serve their customers better. The “Jobs to Be Done” framework, popularized by Clayton Christensen at Harvard Business School, provides a lens through which to view customer motivations.

How To 89

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Now Is the Time for a B2B Industrial Company to Focus on the Aftermarket

Middlesex Consulting

We are again living in uncertain times. The name for uncertain times is VUCA, which stands for Volatility, Uncertainty, Complexity, and Ambiguity. It describes constant, unpredictable change that is now the norm in many industries and areas of the business world. Here is a partial list of the factors that are causing VUCA for industrial […] The post Now Is the Time for a B2B Industrial Company to Focus on the Aftermarket appeared first on Middlesex Consulting.

B2B 78
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Insights and Actions: What Can We Do to Change UXR for the Better?

dscout People Nerds

UX research often attracts idealists and dreamers. Jenn Kuhns breaks down how we can turn our greater hopes for the field into a concrete reality.

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The Ultimate Guide to Competitor Analysis

Brandwatch CX

Want to know how to do a competitive analysis? We run through everything from identifying competitors to analyzing them in a range of areas.

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Why Outsourcing Quality Assurance and Adopting DevOps is a Smart Move: 6 Compelling Reasons

CSM Magazine

In today’s dynamic digital environment where both quality and agility are critical, it is crucial to strike a balance between the two. Delivering high-quality products and services has become paramount for businesses to stay competitive. However, achieving this goal can be a daunting task, especially for organizations with limited resources and expertise.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Research Finds Younger Insurance Agents Expect More Digital Channels

SaleMove

Unlike older insurance agents who prefer to interact via phone and email, Glia research found younger agents show a strong preference for digital channels, led by chat. The post Research Finds Younger Insurance Agents Expect More Digital Channels appeared first on Glia Blog | Digital Customer Service Explained.

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Customer Journey Mapping: Definition, Importance and Examples

Zonka Feedback

Sometimes, customer journeys may seem simple and straightforward, however, your customers go through a variety of stages and experiences before buying your product and actually becoming your customers. Behind a chunk of customers, there is always a group of people who thought of buying a product or service but actually did not convert.

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Unlocking the Power of GenAI in Your Organization

Strativity

The post Unlocking the Power of GenAI in Your Organization appeared first on Material.

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Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Forrester's Customer Insights

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Understanding and predicting urban heat islands at Gramener using Amazon SageMaker geospatial capabilities

AWS Machine Learning

This is a guest post co-authored by Shravan Kumar and Avirat S from Gramener. Gramener , a Straive company, contributes to sustainable development by focusing on agriculture, forestry, water management, and renewable energy. By providing authorities with the tools and insights they need to make informed decisions about environmental and social impact, Gramener is playing a vital role in building a more sustainable future.

Analysis 104
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A New Supergroup For Revenue Technology Emerges – Revenue Orchestration Platforms

Forrester's Customer Insights

Supergroups are back! Boygenius have topped album charts worldwide and scooped up multiple grammy’s in the process for their debut album ‘The Record.’ The band featuring Julien Baker, Lucy Dacus and of course Phoebe Bridgers are a modern example of a supergroup, bringing successful musicians and artists together to create something completely new.