Thu.Mar 24, 2016

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How To Boost Customer Desire vs Tolerance Of Your Experience

Customer Bliss

Customer desire is an emotion, and emotions can bond you with your customer. Companies that understand the powerful emotional pull of customer desire obsess about getting to know their customers and learning their desires. (And sometimes those desires can be simple. Go back to listening to customers and learn how achievable customer desire may be.).

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Why businesses need to use social media as a customer service channel by Elena Lockett

ijgolding

Is it just me or do you find it weird when you search for someone on social media and you can’t find them? The same goes for businesses. If you don’t offer your customers numerous ways to contact you, the likelihood is the customer’s opinion of you is going to go down. Even if you have a Twitter account for promotional aspects only, you’re missing out on a whole world of customer service you could offer.

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Hospitality: The “What Have You Done For Me Lately” Industry

Steve DiGioia

yesterday's service awards won't help your upset customer today! This original article was written by Steve DiGioia. The hospitality industry is the most unique in the business world because we don’t sell a product. We sell “ service.”. Whether it’s the hotel rooms, the soothing spa, a great Olympic-sized pool or multiple fantastic restaurants throughout a resort, they mean nothing to the guest if the overall experience is lacking.

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One-Page Journey Mapping for Contact Centers

NICE inContact

I recently did a webinar with CRMXchange on one-page journey mapping for contact centers. With over 230 people in attendance, there were great conversations and a lot of interest on this topic. In today’s hyper-modern world, understanding and managing the customer journey is a best practice for staying competitive, yet journey mapping can be time-consuming and complex and overwhelming at first.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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A Quick Guide to Comparing In-House Vs. Outsourced Contact Center Costs [Slideshare]

BlueOcean

Your contact center goals are to achieve cost-effectiveness and efficiency while also delivering exceptional service experience to your customers. The challenge is, how does that translate into numbers? Calculating contact center costs in order to build a business case for outsourcing depends upon a complex array of factors and considerations. We want to make it easy for you.

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Interview: GetApp’s Top 25 Customer Service Apps

Customers That Stick

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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How to Provide a Better Customer Experience by Going the Extra Mile

CSM Magazine

Going the extra mile is an old expression. It describes people who provide better customer service, do a little more than expected and try a little harder. This is a great concept for customer service and is further enhanced by Roger Staubach, the Hall-of-Fame football player who played quarterback for the Dallas Cowboys. He said: There are no traffic jams along the extra mile.

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Making Sense of the 2016 Marketing Technology Landscape

iPerceptions

Marketing has evolved. It is now more sophisticated, targeted and data-driven than ever before. One of the main drivers of this evolution is the exponential rise and domination of marketing technologies.

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Adobe's Catch-22 Challenge: Differentiating the Customer Experience

Think Customers

Gone are the days when product quality, price, and customer service were enough to win customers. Today customer experience--how customers feel about a brand and their encounters with the brand--is the new battleground. But customer experience itself has become a commodified term. At the Adobe Summit in Las Vegas, Adobe attempted to put a fresh spin on efforts to help businesses better engage and serve customers with a stable of new product rollouts and upgrades.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Use Benchmarking to Demonstrate Value and Slim Down That Churn Rate

Amity

Okay, let’s all admit it. Anyone who is over 30 years old has been on at least one diet or watched their weight at some point (for those of you who haven’t, I’m jealous and read on anyway). We benchmark ourselves against standards such as body mass index to determine where we should ideally be. Then, we measure ourselves regularly (or, um, not so regularly) on the scale to see how our clothes fit, etc.

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Customer Anger is a Gift: Here’s How to Unwrap It

Daniel Group

If a customer calls you to convey their anger, be grateful. They’re giving your company a value gift though it may not feel that way at first. The key to managing customer anger is to recognize it as a gift. Read More. The post Customer Anger is a Gift: Here’s How to Unwrap It appeared first on The Daniel Group.

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Social Customer Care: Isn’t it Time?

Customer Interactions

Organizations are still trying to figure out what to do about social media. The top approach to handling posts that mention a company is to ignore them, because businesses do not have the infrastructure or best practices to handle social media.

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Inside Customer Success: Vend

Amity

Founded in 2009, Vend is a retail POS Software, Inventory Management, E-Commerce & Customer Loyalty for iPad, Mac and PC. Vend helps over 15,000 customers worldwide easily manage and grow their business in the cloud. We sat down with Monique Steele, Director of Customer Success, to discuss how Customer Success has evolved at Vend over the last 3 years.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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5 Ways One-on-One Customer Communication Builds Loyalty

Experience Investigators by 360Connext

Consumers have power. In the old-school approaches to business, companies thought they were essential if they sold goods and services people wanted. Nowadays, the abundance of competition means that no single company can afford to become complacent. For long-term success, they need to focus on making their customers return. To ensure such loyalty, companies must form healthy […].

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How to Optimize Your Self-Service Content For Every Learning Type

Kayako

Have you ever read documentation and ended up feeling more lost than before you read them? I know that happens to me all the time. I generally want to solve problems myself , but sometimes the documentation just makes my head spin. Eventually I have to give up and reach out to support instead. Why does that happen? What was it about the documentation that just left me confused?