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Winning in a digital-first omni-channel world

Peter Lavers

Steve Dennis of Sageberry Consulting spoke to the final forum of The Customer Council in November in Johannesburg on the subject of “Winning in a digital-first, omni-channel world”. Most organisations are talking “omni” but in fact are organised “multi”. Customers think brand – they don’t care how you are organised!

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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. These terms have effectively amalgamated since we started to become “multi channel”.

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Retail Industry Transformation = Selling Things ? Selling the Experience

SuiteCX

They also expect to be able to order, return and browse in the channel of their choice: online, in store, chat, mobile app etc. Mobile enables smart sales associates to suggest alternative products, help consumers find the product in their size, and enable consumers to have the product delivered to their home or arrange for pick up in store.

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Retail Transformation: Selling Things ? Selling the Experience

SuiteCX

They also expect to be able to order, return and browse in the channel of their choice: online, in store, chat, mobile app etc. Mobile enables smart sales associates to suggest alternative products, help consumers find the product in their size, and enable consumers to have the product delivered to their home or arrange for pick up in store.

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12 Best Intercom Alternatives & Competitors Heading Into 2024

Kustomer

And we give them a lot of credit — over the years, Intercom has evolved into an innovative customer service software with all the bells and whistles, offering best in class tools like real-time chat support, proactive messaging, guided product tours, resolution bot, omnichannel support and tons of integrations.

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Omni-Channel Experience: What it is and How to Implement It (With Examples)

ProProfs Chat

You have created a presence for your business on multiple channels, and have also invested in creating valuable content across all the channels. All you need is an Omni-channel experience. And this is more than enough to start thinking about an omnichannel experience approach. What is an Omni-Channel Experience.

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Key Retail Influencers Talk Mobile

Storyminers

our research has revealed that not all retailers are using each channel to full effect and mobile apps are not up to scratch or consistent with the experience shoppers may have on the retailer’s website or in-store. And if done well, retailers should also see an increase in sales and loyalty to keep them ahead of the competition.”.

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