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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.

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Top 10 Customer Thermometer Alternatives in 2024

SurveySparrow

Seamless Feedback Collection Capture feedback effortlessly through various channels including email thermometers, embedded surveys, and signature thermometers for popular email platforms. More Features Needed: Some businesses need extra features like surveys across different channels, linking with CRM systems, or specialized surveys.

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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

This shouldn’t be a surprise: 73% of those involved in B2B research and decision-making today are millennials, a generation well-known for its reliance on technology. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. The value of an optimized e-commerce channel.

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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

This shouldn’t be a surprise: 73% of those involved in B2B research and decision-making today are millennials, a generation well-known for its reliance on technology. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. The value of an optimized e-commerce channel.

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15 Best NPS Tools & Software in 2024 [Free Version, Features & More]

SurveySensum

You will need dedicated NPS software with innovative survey distribution channels, and specific analytic and reporting features to conduct successful NPS surveys. Most companies restrict survey volume by pricing tier, depending on the number of surveys you send via a particular distribution channel. How to choose the right NPS tool?

NPS 52
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How to Scale Your CX for the Holiday Season

Kustomer

While e-commerce continues to gain significant ground, Accenture does report that shoppers are also looking forward to in-store, in-person experiences once again. While customer support teams are just one facet of the consumer CX journey, they are critical in providing a much-desired human touch for shoppers.

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15 Best NPS Tools to Watch Out in 2022

SurveySensum

You will need dedicated NPS software with innovative survey distribution channels, specific analytic and reporting features to conduct successful NPS surveys. Most companies restrict survey volume by pricing tier, depending on the number of surveys you send via a particular distribution channel. < How to choose the right NPS tool?

NPS 52