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Behind The Scenes Of JetBlue Travel’s Contact Center Strategy

Blake Morgan

      Most companies understand the importance of their frontline workers interacting with customers daily. But how many will build a customer experience strategy around them? At JetBlue Travel Products, the contact center is in the middle of everything the company does–literally and figuratively. Act quickly.

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JetBlue and Southwest Lead Airlines in Customer Experience

Experience Matters

We recently released the 2015 Temkin Experience Ratings that ranks the customer experience of 293 companies across 20 industries based on a survey of 10,000 U.S. JetBlue took the top spot with a rating of 75%, placing it 52 nd overall out of 293 companies across 20 industries. percentage-points. percentage-points.

Airlines 120
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What JetBlue Teaches Us About Profits, Promises, and People

Beyond Philosophy

There are plenty of ways to look at the sometimes competing interests of the desire for maximum return on investment and the desire to use a superior customer experience as a point of differentiation for competitive business advantage. Profits (Short Term) vs. Brand Equity (Long Term). It’s all about the lens that you’re looking through.

Airlines 167
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Southwest Airlines, Alaska Airlines, and JetBlue Earn Top Customer Experience Ratings for Airlines

Experience Matters

We recently released the 2016 Temkin Experience Ratings that ranks the customer experience of 294 companies across 20 industries based on a survey of 10,000 U.S.

Airlines 120
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

When it comes to customer experience (CX) , I can think of many, many things we all know to be true. . We can all agree customers expect more of us than ever. We can agree there are more customer interactions than ever before, and some of that is our own fault. How can you give your customer a voice within your business?

ROI 309
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Companies showing great CX in the wake of natural disasters

Customer Bliss

Mattress Mack is obviously a small business (only two locations), but even without enterprise-level resources, they did the right thing both (a) for society and (b) in the interest of potential customers of the neighborhood. JetBlue: Ahead of Irma, JetBlue has capped flights out of Florida at $99.

Company 434
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4 Real-life Examples How Social Media Influenced Customer Experience

Lumoa

Customer experience consists of countless details, but at the end, it all comes to what a customer thinks of your brand. Sometimes, you think your brand and customer experience are the same thing. In reality, if a customer perceives your brand in a different manner compared to you, that would be your true customer experience.