SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. But WHY is customer experience so important? But, how to do that?

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

CX University

NOVEMBER 21, 2020

Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. Customer experience means a plethora of different things to different people. Customer satisfaction describes how happy customers are, after using a specific product or service.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. Whether through a simple “How satisfied were you with our service?”

Survey 141

Survey Customer Service Strategy Effort Score 141

delighted

DECEMBER 10, 2019

In light of this, ROX is emerging as a way for companies to measure how improving customer experience drives consumer behavior and yields measurable results. A common misconception when building a customer experience program is that it is difficult to quantify the success of your endeavors and that the ROI is usually unclear.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Currency Alliance

APRIL 15, 2024

Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 11, 2019

In retail banking, this manifested in various ways: relatively high interest rates and ‘free’ account services in the UK, or card-linked offers (CLOs) which found a degree of appeal in the US and have been expanding worldwide. Bribing customers is easy and, as with most easy initiatives, not very profitable. CX enhancements at scale.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52