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A Comprehensive Guide to Customer Interaction Analytics

NobelBiz

Interaction Analytics often termed the keystone of customer engagement strategies, provides businesses with a profound look into customer behaviors, preferences, and patterns when engaging with products or services. What is Interaction Analytics?

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The Key to a Great Customer Experience Design

InMoment XI

To start, what is customer experience? Customer experience is every interaction your customers have with your company at any point. Customer experience design is the process of creating the customer experience at all touchpoints, from the initial discovery phase through to the post-purchase phase.

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The Power of Listening: Mastering Voice of the Customer Surveys

InMoment XI

A VoC survey involves gathering both quantitative and qualitative feedback from customers about their various touchpoints with a company. Touchpoints could be anything from an interaction with your website, chatting with your customer service representatives, or actually using your products and services.

Survey 390
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The Ultimate Blueprint for Mastering Customer Service Metrics

InMoment XI

By accurately measuring these metrics, businesses can transform their customer interactions, fostering loyalty and driving revenue. What Exactly Are Customer Service Metrics? These metrics delve deep, capturing the nuances of every touchpoint, from the initial inquiry to post-purchase survey.

Metrics 260
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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

Contact center analytics are akin to a master storyteller, weaving tales from myriad data points and interactions. It’s the pulse of customer interactions, the rhythm of agent responses, and the melody of operational flows. The Multi-Faceted Approach to Contact Center Analytics What Are Customer Analytics?

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What Is a Unified Customer Experience and How Can It Benefit the Bottom Line?

Kayako

The customer relationship management space is buzzing with tips about providing a unified customer experience, but what exactly does that mean in the context of customer experience management (CXM)? Capture your customer’s entire journey in a way a support ticket or traditional help desk never could.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.