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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Every team or department, from marketing and sales to front office, customer support, and after-sales, has a stake in managing the guest experience. Guest experience management isn’t reactive. Here are some key trends that are currently shaping the guest experience in hospitality.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Analysis 260
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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

Report 92
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A Comprehensive Guide to Social Customer Relationship Management: What Is it and How it Develops Relationships

Kustomer

In the span of two decades, social media has gone from being an afterthought to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels. Read on to discover what social customer relationship management is and how to apply it in your business. What Is Social Data?

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CCaaS Trends: The Evolution of Cloud Contact Centres

Lumoa

Moreover, the sector has been forecast to surpass a gross addressable market of $50 billion by 2025. While these solutions will have the same ambition, CCaaS will focus on managing customer interactions intelligently by connecting to cloud-based applications that are chargeable on a monthly basis.

Trends 208
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What is Customer Relationship Management (CRM): The Ultimate Beginner’s Guide!

SurveySparrow

CRM stands for Customer Relationship Management, and it is a tool that is used to help businesses keep track of the interactions it has with its customers. It is for the sales and marketing teams to streamline its activities effectively with potential and existing customers. Marketing automation.