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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

Communication is more than bombarding customers with sales messages across any number of channels. Personal is more than sending the customer emails and addressing her by using her name. Engagement is more than a customer opening up your email and clicking your offer.

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. Gather external research that’s relevant to your market.