Customer Philosophy, Customer Retention, Engagement and Sales

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. Communication is more than bombarding customers with sales messages across any number of channels. Personal is more than sending the customer emails and addressing her by using her name.

Customer Philosophy

Customer Philosophy CRM Customer Centricity Customer Retention

Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

JUNE 21, 2018

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. So take a candid assessment and follow a blueprint for getting started.

Customer Journeys

Customer Journeys Customer Philosophy Exercises Customer Retention

Customer Experience Update

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Customer Journey Mapping: It?s Not Just About the Destination

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