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A ‘Fresh’ Look at Customer Retention and Loyalty (Part II)

Maz Iqbal

So debates about which comes first (customers, employees, investors) shows that folks lack a fundamental grasp of that which we … Continue reading "A ‘Fresh’ Look at Customer Retention and Loyalty (Part II)".

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A ‘Fresh’ Look at Customer Retention and Loyalty (Part II)

Maz Iqbal

So debates about which comes first (customers, employees, investors) shows that folks lack a fundamental grasp of that which we … Continue reading "A ‘Fresh’ Look at Customer Retention and Loyalty (Part II)".

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

Filed under: CRM , Customer Engagement , Customer Experience , Customer Philosophy , Customer Service , Social Tagged: CRM , customer acquisiton , customer conversations , customer experience , customer relationships , customer retention , customer-centric , human to human.

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. Gather external research that’s relevant to your market.