Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. To accomplish this, they need to better manage their customer journeys.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Interactions

JUNE 2, 2022

Summer 2022 is upon us and, as the Washington Post covers, all indications suggest travel will be back to the pre-pandemic era. But the war in Ukraine, high inflation, and lofty gas prices have added uncertainty in the travel world and increased the likelihood for out-of-practice travelers to make errors.

Self Service 62

Self Service Travel Rewards Programs Virtual Agent 62

CSM Magazine

OCTOBER 4, 2023

When one credit card provider decided to add cash back on travel and transportation expenditures for loyalty members, Applause was asked to test in a few different cities to see what types of transactions cardholders expected to earn rewards from. Does the customer journey flow smoothly? How easy is it for them to join?

Loyalty 59

Loyalty How To Banking Airlines 59

SuiteCX

JANUARY 19, 2015

10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Merchants across retail, travel, utilities, healthcare, etc.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. The future represents much more collaboration among brands to serve common customers more effectively. A useful set of segments might include: For Travel.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Kitewheel

MARCH 25, 2019

Most businesses struggle to connect all of the relevant data on their customer experience. The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking. Identify customer pain points.

ROI 76

ROI Hotels Customer Journeys Retail 76