Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Merchants across retail, travel, utilities, healthcare, etc.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Define the strategy. Evaluate Resources. Resources” often means budget.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Kitewheel

MARCH 25, 2019

Most businesses struggle to connect all of the relevant data on their customer experience. The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking. Identify customer pain points.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Cloud-based tech can solve this problem.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JUNE 19, 2019

Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MARCH 21, 2019

Not only does this lead to conflicting messages being sent to the same customer at roughly the same time, but it also means the analytics module is only ever working off an incomplete subset of data. Loyalty is earned by the customer’s cumulative experiences with a brand, across all its touchpoints.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58