article thumbnail

Journey Map or Process Map? What’s the Difference?

Seaton CX

What’s the difference between a customer journey map and a process map? This question comes up when I’m journey mapping with Customer Experience (CX) leaders and we bring other departments into the project. We had to explain how customer journey mapping was different from process mapping.

article thumbnail

The Key to a Great Customer Experience Design

InMoment XI

Customer experience design is the process of creating the customer experience at all touchpoints, from the initial discovery phase through to the post-purchase phase. It’s what your company does to ensure a positive customer experience across all stages of the customer journey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is a Unified Customer Experience and How Can It Benefit the Bottom Line?

Kayako

Understanding your target customer is essential to providing a customized experience. Start with touchpoints : The good news is, according to a Feb. 2020 Digital Commerce 360 and Bizrate Insights survey, 78% of online shoppers have had a unified customer experience touch point in the last six months.

article thumbnail

Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.

article thumbnail

Choosing your Customer Journey Software: our best tips

Quadient

Choosing your Customer Journey Software: our best tips. It’s critical that the entire organization works together to create the customer experience that your customers want and expect. But how do you shift the focus of the entire company to put the customer front and center? What is customer journey software? .

article thumbnail

The Ultimate Blueprint for Mastering Customer Service Metrics

InMoment XI

Customer service metrics are not just numbers on a dashboard; they are the narrative of a customer’s journey with a brand, much like a customer journey map. These metrics delve deep, capturing the nuances of every touchpoint, from the initial inquiry to post-purchase survey.

Metrics 260
article thumbnail

3 Customer Experience Ideas for 2022

Experience Investigators by 360Connext

It also means considering how to inform customers about new rules or options. This is especially important to consider for your frontline workers like cashiers, customer service representatives, and customer success managers. Customers have been providing feedback and not hearing much from those who hear it.