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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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Customer-centric leadership – what does it really mean?

ECXO

Customer-centric leadership – what does it mean? In an increasingly competitive world where customer needs and expectations are continuously evolving, the concept of “customer-centric leadership” has become a cornerstone for driving successful businesses. But how does EX affect CX?

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Betterment’s VP of CX On How To Create Customer-Focused Leadership

Blake Morgan

Aside from a strong digital experience, what sets Betterment apart is its customer-centric leadership. The company can disrupt a long-held industry because leaders are laser-focused on customers. Customer-centric leaders ensure there’s a continuous feedback loop within the organization.

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Customer-Focused Leadership Advice from United Airlines’ Former CEO

Blake Morgan

And because employees were involved in creating that shared purpose, they have buy-in and are more engaged. Oscar says talking to customers is a crucial responsibility of any leader, especially the CEO. He said, “First and foremost, you actually have to believe and understand genuinely that your customer is important to you.

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Leadership behaviors required to create a customer-focused culture

Vonage

Leadership has to be focused on the strategies that will have a lasting impact on the customer-focused culture. Keep purpose on your agenda, bring it to each meeting and incorporate it into decisions that affect the team, the customer and your bottom line. Stay focused to engage. Talk purpose.

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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

Customer Experience Leaders Have a Global Customer Focus. Even after over a decade of helping small and large businesses alike, I still meet leaders who believe that Customer Experience is just about so much call-center scripts or proper protocol around customer complaints. Share the best stuff!

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What Does It Take To Be A Customer Focused Organization?

Experience Investigators by 360Connext

As business owners, we want to believe if we INTEND to have a customer-focused organization, we will! It’s organic – we just ARE customer focused. Consider the ways growth and scale as an organization can threaten the focus on the customer. We Want to Believe. Risks are discouraged and punished.