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May is (Journey) Mapping Month!

Heart of the Customer

We’re celebrating Mapping Month in a big way, and I hope you can join us. We’ll have events both in-person and online, to share the journey mapping best practices outlined in our book, How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change.

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Who’s the Right Customer to Map? Your Third Journey Mapping Question

Heart of the Customer

Note: We’re celebrating the upcoming launch of our new book “How Hard Is It to Be Your Customer? Using Customer Journey Mapping to Drive Customer-Focused Change,” by Mapper-In-Chief Jim Tincher and B2B Practice Lead Nicole Newton. The post Who’s the Right Customer to Map?

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Customer-centric leadership – what does it really mean?

ECXO

This paradigm shift in leadership benefits not only the organization but also fosters lasting and meaningful relationships with customers. This blog post will explore the essence of customer-centric leadership and key factors that form the basis of a successful customer-focused organization.

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Develop a Killer Metric to Drive CX Action

Heart of the Customer

As our book gains traction, readers tell us they appreciate our focus on starting journey mapping by targeting an identified business problem and using this to drive customer-focused change. We interviewed dozens of CX leaders on how they did this, including Mark Smith, formerly of Element Fleet Management Corporation.

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The State of Customer Journeys & CX: A Conversation with Diane Magers, Ian Golding and Dan Gingiss

Pointillist

I recently sat down with three luminaries in the field of customer experience to discuss the highlights of Pointillist’s third annual report on the State of Customer Journey Management and CX Measurement. This year, 68% of high performers reported having a role or a team dedicated to customer journey management.

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Guest Post: 4 Inputs of a Customer-Centric Culture Transformation

ShepHyken

An important thing to note about a customer-centric culture is: it is deliberately designed to be that way. The CEO (and the entire leadership team) must be committed to bringing the customer voice into all they do. That also means that they must lead by example and model customer-centric behaviors.

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How to Build Your Customer Success Forecasting System with Eleanor O’Neil

Customer Bliss

Eleanor’s goal was to figure out a system that would improve customer success while also lifting some of the burdens off of the sales team. Create a Customer-Focused Culture . As CCEO, Eleanor’s role is to run operations and influence the selling experience since the two are connected to the customer journey and lifetime value.

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