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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

The hotel industry took a major hit during the pandemic, but the aftermath was even more curious. Hotel guests have lofty expectations for excellent experiences; they also have feedback data coming at them from all directions. Generic, one-size-fits-all communication and experiences aren’t an effective way to reach them.

Hotels 260
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Top 5 Customer Service & CX Articles for Week of March 25, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. According to an article in Craving Tech, organizations that have integrated this new technology into their operations saw a 25% boost in customer satisfaction in 2023. I agree that customers are more demanding than ever.

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Doomed: Is There Any Hope For Hotel Chains?

Beyond Philosophy

Hotel chains, worried about competition from Airbnb , are rolling out these and other special experiences for their best rewards customers. Other experiences include a behind-the-scenes art tour of the U.S. Customers bid points for the privilege of participating in these elite, one-of-a-kind experiences.

Hotels 127
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3 Ways Travel Brands Can Transform Their Loyalty Programs in Response to Covid-19

Oracle

Hotels worldwide were operating at 29% compared to 2019’s occupancy rates of 72%. And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. Travel loyalty reimagined.

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5 Top Customer Service Articles For the Week of January 25, 2021

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. Customer service expert Chip Bell sets the stage with a story. How many of your employees haven’t experienced what it’s like to be a customer of yours? That’s a basic goal of a good program.

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Transactional VS Emotional Customer Loyalty with Mark Ross-Smith

ShepHyken

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. That’s almost seven out of ten customers who appreciate a good loyalty program.

Loyalty 62