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Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus. Creating a Customer-Focused Process. Follow Colin Shaw on Twitter @ColinShaw_CX.

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The definitive guide to customer experience management (CXM)

delighted

These are the challenges that effective Customer Experience Management (CXM) can solve. CXM is the strategy behind gaining data on what customers are experiencing and using that information to improve how your business delivers on customer expectations. Customer Experience Management (CXM) is the answer.

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Customer-Centricity Goes Beyond Customer Experience Management

ClearAction

Customer-Centricity Goes Beyond Customer Experience Management Lynn Hunsaker. Customer experience management is necessary, yet insufficient. Traditionally, organizations have managed customer experience with a mindset of how the company is doing, in order to grow revenue.

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The definitive guide to customer experience management (CXM)

delighted

These are the challenges that effective Customer Experience Management (CXM) can solve. CXM is the strategy behind gaining data on what customers are experiencing and using that information to improve how your business delivers on customer expectations. Customer Experience Management (CXM) is the answer.

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Who is Responsible for Transformational Organizational Change?

Horizon CX

The specific roles and responsibilities may vary based on the organization, but a shared commitment to the transformation and active participation from all levels of the organization are crucial for successful change management. What is the role of a Customer Experience Manager in leading organizational transformation?

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Naïve companies are the least customer-focused and Natural companies are the most customer-focused.

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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

The best way to emphasize improving the Customer Experience is to tie rewards to it. It is critical to include all departments in the definition of KPIs that are Customer-focused, and then align those goals across your organization. 4 Ways to Gain Customers’ Trust in Data Security.