Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Currency Alliance

DECEMBER 4, 2023

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Such priorities might include getting all your data in one place, adding data security measures, or deploying modern campaign management capabilities.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

ShepHyken

MAY 13, 2024

Life on the Digital Edge: Evolving Your Customer Experience by Ragy Thomas (Fast Company) When communication was mostly one-way and brand experiences were driven by mass advertising, data was structured and mostly owned. Heavy adoption by customer base driven by employees actively promoting 4. Data analytics.

Customer Service 73

Customer Service Loyalty Programs Customer Retention Metrics 73

Fox Metrics

NOVEMBER 14, 2022

One of the essential tools for this is data mining restaurant industry, and if you’re not leveraging it to your advantage, you need to start. What is Restaurant Data Mining? Data mining gets a bad reputation in some communities; especially the tech sector. All the information used comes from receipts and other in-store data.

Tools 52

Tools Data Fashion Loyalty Programs 52

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. We understand that it’s not always easy to personalize as customers expect. What do we mean by liquidity?

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. Using loyalty data to power customer retention and reactivation. Using Loyalty Data to Power Customer Retention and Reactivation.

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

CSM Magazine

APRIL 30, 2024

Achieving a 360-degree customer view involves integrating various data sources and technologies to create a comprehensive profile of each customer. Here are some key technologies and practices that can help achieve a 360-degree customer view: 1.

Technology 52

Technology e-support Loyalty Programs Social Media 52

CSM Magazine

FEBRUARY 29, 2024

Collect customer data: Collect data on your customers such as their purchase history, preferences, and behavior across different channels. Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

Lumoa

NOVEMBER 21, 2023

In many companies, even though customer experience is regularly measured, data transformation becomes challenging for many reasons. But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis.

Analysis 208

Analysis Feedback Social Media Chatbots 208

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

Examples 98

Examples Strategy Marketing Social Media 98

Comm100

FEBRUARY 10, 2022

Now that you know why personalized customer service matters and how it can make your brand stand apart from the competition, let’s look at the seven best strategies that can translate those benefits into measurable results for your brand. Track and leverage customer data. So, your brand can respond to each customer individually.

Self Service 130

Self Service Customer Service Strategy Chatbots 130

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

Loyalty 62

Loyalty Tools Social Media Loyalty Programs 62

SurveySensum

AUGUST 1, 2023

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? Competitive Advantage in the Crowded Retail Market: With numerous options available, customers are drawn to brands that provide exceptional experiences and personalized interactions.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Optimove

JUNE 22, 2023

Perhaps the most compelling use-case for beacons, however, is that they enable brands to capture invaluable customer data as they move around a physical location in real-time; where do they spend most of their time in-store? ” Loyalty programs : Geofencing can be used to reward customers who frequently visit specific locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

Circular Edge

DECEMBER 13, 2022

Blog Credit: Pamela Pierce, December 7, 2022 (5 Ways to Extract Serious Value from Your Transactional Data | NetSuite). Leverage your historical ERP data to uncover insights that generate value for your customer and business. Business data abounds, but are you taking full advantage? contact-form-7].

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

Lumoa

JUNE 26, 2023

Customer Satisfaction Score – CSAT 3. To achieve this, you need information on customer behavior, interests, and trends. Building an omnichannel experience helps you access customer data from all your touchpoints. This data will help you create individual experiences for customers.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.

Strategy 208

Strategy Chatbots Self Service Customer Retention 208

Win the Customer

SEPTEMBER 12, 2023

For traditional businesses, this means bridging the gap between physical and digital realms to meet customers where they are. Implementing Advanced Analytics Utilizing data analytics can unlock valuable insights about customer behavior, preferences, and pain points.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

ShepHyken

SEPTEMBER 3, 2019

Taking this into account, it is almost always more profitable to retain existing customers versus acquiring new customers. There are high-, mid- and low-value customers. In your customer base, there are fewer high-value customers and losing them could drastically, negatively impact your business profits.

Customer Centricity 95

Customer Centricity Loyalty Programs Loyalty Metrics 95

GetFeedback

FEBRUARY 2, 2020

According to Yolanda Ritter, a customer support manager at UKWritings and Academized , “while you’re making efforts to get to know them and remember key details about your customers, you should also be transparent and share things about your business with your customers. Start a customer loyalty program.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Happy or Not

FEBRUARY 26, 2024

When customers come in and feel like cherished guests, not just another ticket number, they’ll return for the unparalleled feeling of being valued and remembered, driving repeat business. Address negative feedback with professionalism and a commitment to resolution, turning a potentially lost customer into a loyal advocate.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

Retently

MAY 9, 2024

Key Takeaways A small increase in B2B customer retention can lead to a significant boost in profits, emphasizing the importance of maintaining a loyal customer base for consistent business growth. Why is B2B Customer Retention Important? Tailor-made solutions start with customer data. How old are they?

Customer Retention 78

Customer Retention B2B Customer Journeys Loyalty Programs 78

SurveySensum

JULY 26, 2023

Leveraging Technology to Tailor Personalized Experiences Nike , the sportswear giant has invested heavily in leveraging technology and data analytics to deliver personalized experiences to their customers. One of their standout personalized initiatives is the NikePlus Membership program.

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. Why is customer retention important? 3 benefits to improve customer retention with analytics.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Retently

JUNE 28, 2022

With a clear customer advocacy strategy, you can turn your Net Promoter Score into a valuable marketing tool that generates referrals, encourages new customers to sign up for your product or service, incentivizes repeat purchases and massively speeds up your business’s growth rate. Great feedback?

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Method:CRM

JULY 11, 2022

Always strive to make great products or services so customers come back. Find the sweet spot so you don’t turn away customers or lose profits. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back.

Customer Journeys 92

Customer Journeys Customer Experience How To Loyalty Programs 92

SurveySparrow

FEBRUARY 22, 2024

Personalization: Creating Meaningful Customer Experiences Now, don’t go about thinking that personalization ends with adding the customer’s name to an email. It’s about tailoring the recommendation, shopping experience, and communications based on customer data. That’s not it.

Customer Retention 52

Customer Retention Software Gamification e-support 52

BirdEye

OCTOBER 19, 2023

Grow your customer base with email marketing 5. Develop a loyalty program 10. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? Armed with a treasure trove of data, you can make data-driven decisions to optimize your efforts.

Marketing 62

Marketing Strategy Social Media Multi-Channel 62

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59