Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ModSquad

MAY 26, 2020

Customers engage with companies in more ways than ever before, creating a huge stream of user data that, in an ideal world, is neatly collated in order to provide the best experience for each individual. These CRM tools were never constructed with today’s diverse support matrix in mind.

CRM 40

CRM Customer Experience Rewards Programs Social Media 40

CSM Magazine

JUNE 17, 2021

Many businesses offer free memberships and loyalty cards to their regular customers. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you. For happy customers, keep rewarding them from time to time. Use a CRM Tool.

CRM 98

CRM Social Media Rewards Programs Advertising 98

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on leading loyalty firms offering services, from visioning and strategy through design, development, and launch of new member experiences.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Alida

MARCH 27, 2018

“Customer loyalty comes from the heart, as opposed to the mind… you have an emotional bond with the customer.” With great presence, Michael spoke about the Mandarin’s relationship-driven approach to loyalty that has guided the brand for decades: an enduring passion for excellence and exceptional service.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Optimove

JULY 18, 2023

In the meantime, the following are key elements worth keeping in mind (remember, your CRM, as always, is your starting point!): And keep an eye out for collusion or suspicious player interactions: If you notice players consistently playing together or engaging in unusual betting patterns, it’s worth investigating.

How To 40

How To Rewards Programs Loyalty Loyalty Programs 40

BirdEye

FEBRUARY 13, 2024

This blog looks at how strategic chiropractor marketing can effectively address the issues of limited awareness, attract more patients, and build loyalty through reputation management. Build patient loyalty: Marketing reinforces your expertise and the value you provide. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

NobelBiz

JULY 31, 2023

In the contact center world, it’s a carefully designed process that efficiently manages incoming calls, keeping customers engaged with informative on-hold messages while automatically routing them to the most suitable agent.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

SurveySensum

FEBRUARY 28, 2024

Its robust integration technology allows you to receive responses on a Slack server, deploy surveys within Intercom chats, and integrate with other CRM applications through open APIs effectively. By enabling anonymous participation, Vevox promotes increased engagement and involvement in the feedback process. G2 Review: 4.7/5

Tools 52

Tools Feedback Analysis Survey 52

SurveySparrow

JANUARY 14, 2020

2 Engage with customers. Don’t stop engaging with your customers once they are on board. It will not only help with your brand building, but it will be a fantastic force for your customers to engage with you. #3 61% of customers say that the best way to engage them is through surprise offers or gifts. #5

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. CRMs enable businesses to track and measure each and every interaction, whether in person or online.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Service Untitled

SEPTEMBER 21, 2010

Engaging service visions captivate our realities and our imaginations. Companies who truly motivate and engage their service representatives enable customers to actually hear the organization’s mission. “Yes, that’s who they are,&# customer Jane Doe says about a particular company with an engaging service vision.

Company 47

Company Customer Service Representative Customer Service Training Training 47

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. It’s hard to fault restaurant brands for wanting to cozy up to delivery apps.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. It’s hard to fault restaurant brands for wanting to cozy up to delivery apps.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Optimove

JULY 20, 2023

Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. By implementing an omnichannel marketing approach, businesses can further personalize their content for each customer to increase revenue and improve loyalty.

Omni-Channel 40

Omni-Channel Marketing Social Media Rewards Programs 40

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. Combined different technologies and approaches into a single source of truth Developed more comprehensive data collec2on & usage; developed CRM insights across all companies 10.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100