Competitive Advantage Customer Retention Return on Investment Strategy 
InMoment XI
SEPTEMBER 12, 2023
Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Preparing for a Comprehensive Competitive Analysis Before diving in, define clear objectives for your analysis.
Experience Investigators by 360Connext
APRIL 23, 2024
The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Understanding Customer Experience Management (CEM) Let’s start at the beginning.
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InMoment XI
FEBRUARY 23, 2024
Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences. Hopefully, your business has more than one customer. Effective market segmentation is critical to that goal.
ECXO
MARCH 5, 2024
By employing techniques like interviews, surveys, and observations, businesses can identify their customers’ pain points, needs, and desires. This holistic understanding of the customer forms the bedrock on which successful digital transformation strategies are built. Initially, the company was struggling to attract users.
SmartMessage Blog
JULY 26, 2023
Marketers improve efficiency: Targeted marketing efforts can save resources and maximize the return on investment as campaigns reach the most receptive audiences. Segmentation leads to better engagement: Tailored messages resonate better with the audience, increasing the likelihood of converting prospects into customers.
Totango
JUNE 28, 2022
Let’s look at three things CMOs should do during tumultuous economic times to support their current customer base and promote retention and expansion. . Maximize Your Return on Investments. During an economic downturn, your greatest investment should be in your current customer base.
West Monroe
OCTOBER 5, 2022
Leaders who understand the cost to serve across the customer journey can allocate capital more effectively toward go-to-market activities that generate the highest return on invested capital. Prioritizing uplift in NRR rates drives higher average contract values (ACVs), which result in higher LTV/CAC multiples.
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