SmartMessage Blog

JUNE 1, 2023

We can summarize marketing communication as the communication process that brands use to market their products or services. A good marketing communication strategy aims to interact with the target audience, increase the brand value and enable the organization to compete successfully.

Communication 40

Communication Marketing How To Multi-Channel 40

Help Scout

MAY 21, 2019

Yet according to McKinsey, “In many cases, the customer — not the competition — is the key to a company’s prospects.” Looking at your competitors might define your competitive advantage — i.e., what do you do better than them? But looking at your customers defines value. Value proposition examples.

Examples 40

Examples Hotels Hospitality Travel 40

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. Takeaway: Your customers enjoy the fact that they can connect with a business no matter where they are.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

BirdEye

DECEMBER 26, 2023

Brand salience aims to make your brand the preferred choice against all competitors. Brand awareness is a pivotal step in brand building, creating a space for additional engagement and brand associations. Brand salience is a more profound connection that convinces customers that your brand is the only brand to buy.

Brands 104

Brands Social Media Competitive Advantage Analysis 104

BirdEye

OCTOBER 5, 2023

The purpose of brand perception is to understand how target consumers view and relate to a brand. Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. Watch the Free Demo Now.

Examples 62

Examples Measurement Brands How To 62

SurveySparrow

JANUARY 6, 2023

A brand’s values are utilized for communicating identity and personality in the marketplace and connecting with consumers. A brand’s ideals should always be an authentic reflection of the enterprise that established it. Your brand’s key beliefs will determine how it achieves this. Consistency: .

Brands 52

Brands Strategy Advertising Competitive Advantage 52

BirdEye

DECEMBER 5, 2023

Focus on sharing content that adds value, joining discussions, and building a community around your brand. This gets your name out there and creates a connection with your target audience. When people consistently see positive things about your business, they’ll have a good image of your brand in their minds.

Brands 108

Brands Management Social Media Analytics 108

BirdEye

FEBRUARY 12, 2024

In today’s digital era, showing up on social media isn’t just an option for brands — it’s a necessity. Engaging online offers unparalleled opportunities to connect with customers, build community, and showcase your brand’s personality and values. Missed comments can quickly spiral into reputation issues.

Social Media 57

Social Media Multi-Channel Tips Brands 57

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

ProProfs Chat

DECEMBER 12, 2019

They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers. Brand Value & Customer Service Quotes. Great customer service is a critical competitive advantage for a business.” ? Tony Hsieh. Martin Oliver.

Customer Experience 80

Customer Experience Customer Service Advertising Customers 80

Stella Connect

JANUARY 4, 2022

You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. At Stella Connect, we believe the best and most effective coaching is coaching that is based on context. Align customer service training with brand values and goals. Put things in context.

Customer Service Training 97

Customer Service Training Training Tips Customer Service 97

BirdEye

DECEMBER 5, 2023

Focus on sharing content that adds value, joining discussions, and building a community around your brand. This gets your name out there and creates a connection with your target audience. When people consistently see positive things about your business, they’ll have a good image of your brand in their minds.

Brands 62

Brands Management Social Media Analytics 62

NobelBiz

FEBRUARY 15, 2023

Rapid provisioning —with one login, agents can instantly connect to your call center without creating a complex login process or entering any credentials each time. For example, you can quickly push notifications and create one-click on-call hotlines to manage complaints, engage with customers, or connect with service agents.

Call Center 52

Call Center How To Average Handle Time First Call Resolution 52

ProProfs Chat

JUNE 22, 2018

Whether a company is 112 years old or a brand new start up, there are an infinite number of way to delight customers; the true competitive advantage is to understand what the trends and levers are — as defined by their customers. Claudette Harris2. President at Service Solutions Partners. Cecilia Hugony.

Customer Experience 108

Customer Experience Customer Service How To Leadership 108

Stella Connect

APRIL 17, 2018

You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. It is an essential component of creating a Hero-Class® customer experience that is a competitive advantage for your organization.”. Align customer service training with brand values and goals.

Customer Service Training 62

Customer Service Training Training Tips Customer Service 62

NobelBiz

NOVEMBER 15, 2022

Just think about the emergence of new communication channels, mobile devices, social media, VoIP, rich data, and so on… In short, there is a strong connection between technology and the agent experience, especially in today’s omnichannel environment. The focus at NobelBiz is for call centers to stay one step ahead of the competition.

Call Center 52

Call Center Contact Center How To Contact Center Software 52

Stella Connect

APRIL 17, 2018

You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. It is an essential component of creating a Hero-Class® customer experience that is a competitive advantage for your organization.”. Align customer service training with brand values and goals.

Customer Service Training 40

Customer Service Training Training Tips Customer Service 40