Remove the-evolving-scope-of-b2b-marketing-its-all-about-customer-experience
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Power up your digital marketing: The game-changing guide

BirdEye

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

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35 Essential Questions for Your Next Customer Feedback Questionnaire

Retently

Creating an insightful customer feedback questionnaire can seem daunting. Key Takeaways Customer feedback questionnaires are a valuable resource for understanding customer expectations and experiences, shaping products/services, and fostering brand loyalty, all of which fuel business growth.

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Experience TV Episode 3: Content and CX Featuring Melanie Deziel and Randy Frisch

Oracle

Welcome to Experience TV, a LIVE show on social channels about the economic revolution we’re living through, the Experience Economy, where brands compete on the quality of their customer experiences. Here on SmarterCX, you’ll find the replay of each episode and all resources mentioned within.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

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Loyalty trends for 2022, and imperatives through 2030

Currency Alliance

I heard it once, two weeks ago at a loyalty conference in London. So, I’ve decided it is of little practical use to tell a huge and diverse industry what trends will play out over the next 12 months. AI is important, but still hard to harness – so it may still be years before anything truly significant is happening in loyalty with AI.

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The Best Customer Success Resources of 2016

Amity

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around customer success. The Best Customer Success Resources of 2016. Surely, you are staying up to date on the latest customer success trends – did someone say “customer marketing”?

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The Rise of Connected Devices and Behavioral Analysis: What it Means for Businesses Today

Clarabridge

The Internet of Things (IoT) has become a popular buzzword within the industry, but that doesn’t mean it should be ignored. At its core, IoT is about connecting devices over the internet to enable them to talk to other devices, other apps, or even to us. By David Marko , Managing Director, Acumen Solutions.