Remove synthetic-panels
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The Future of Insights: Raj Manocha on AI’s Disruptive Role in Market Research Dynamics

2020 Research

With tools like synthetic respondents, there’s potential to garner feedback from demographics we often find elusive. However, biases already exist in everything we do – from how panels are built to the person conducting the research. However, the story doesn’t end there.

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How Shifting Global Sampling Trends Impact Your Market Research Strategies

2020 Research

To continue gathering data from a trustworthy global panel, it’s even more important to choose a sample partner that puts the respondents’ needs first. Incorporating synthetic fraud, which combines the use of fake and real information. Stealing identities through data breaches for participants to use.

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