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6 Deep Audience Research Methods to Improve Your Targeting

GetFeedback

Dig into social demographics . Come on, demographics are obvious, aren’t they? You already know that demographics, like age, gender, income, and education, help you understand who your audience is so you can speak their language. Choose to view Overview, Demographics, Mobile Footprint, and more. Think again.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

I remember spending over 40 minutes trying to get change for a €20 bill in Paris until a kind stranger finally understood what I was asking for. Mastering the basics of text analytics gives CXOs more context and information, which they can then use to drive data-driven decision-making and process optimization for the business.

Analytics 208
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Is NPS Still Relevant in Enhancing Customer Experience?

SurveySensum

However, as businesses adapt to changing consumer behaviors and expectations, a critical question emerges – ‘ Is NPS still relevant in the ever-changing business environment? ’ With this blog, we will unravel the limitations of NPS and why businesses need to stop putting so much importance on it. Scroll down to find out!

NPS 52
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7 Secrets to Business Growth from Leading Global Brands

C3Centricity

However, when I get several people asking for help in the same area, I know something important is happening in the marketplace. No less than two of my current clients and four new companies have asked me for support in growing their businesses in just the past month! How to Stop a Declining Brand. Business Growth.

Brands 159
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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

For example, you will be starting to ask questions like: how does a shorter average response time help us achieve better retention? One way or the other, mapping your customer journey means answering the following questions: Who is the customer? They also typically provide basic reporting capabilities. And so on.

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6 Rookie Mistakes to Avoid in Net Promoter Score Analysis

SurveySensum

Your customers might share their feedback with you once or twice, but when they feel like their voices are not being heard, they’ll stop responding – leading to low response rates and lower NPS. Solution: Open-ended question question gives you a gold mine of feedback. How to benchmark your NPS Score?

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Top 11 pricing strategy ideas to increase your profits

BirdEye

In this blog post, we’ll explore everything you need to know about pricing strategy and its best practices for your business model. It’s unimaginable to some, but companies selling to the affluent know well that their target demographic is willing to spend over $550,000 on a bottle of wine.