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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? If you are committed to truly helping your customers grow, you need to make them the best at what they do.

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Build repeatable, secure, and extensible end-to-end machine learning workflows using Kubeflow on AWS

AWS Machine Learning

This is a guest blog post cowritten with athenahealth. Its electronic health records, revenue cycle management, and patient engagement tools allow anytime, anywhere access, driving better financial outcomes for its customers and enabling its provider customers to deliver better quality care.

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21 Competitor Analysis Tools for Social Media and SEO

NetBase

HOW TO APPROACH COMPETITOR ANALYSIS FOR MAXIMUM IMPACT. Surprising challengers – You’ll be in trouble quickly if you assume your only – or biggest – competition looks exactly like you. Gathering competitive intelligence on your competition is essential to brand survival. Which tool is best for you? Which tool is best for you?

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How to Successfully Implement Customer Journey Analytics

Pointillist

By Swati Sahai Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. If so, you are not alone.