Lumoa

MAY 21, 2018

Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. In many organizations, marketing has an overall responsibility for the customer experience improvement initiatives and customer insights.

Customer Experience 160

Customer Experience Customer Centricity Net Promoter Score Feedback 160

SurveySensum

JULY 14, 2020

A Customer Experience Thought Leader and Influencer, Mila Widyani is a dynamic professional who strongly believes that CX is the key to driving a sustainable competitive advantage in today’s economy. She has an accumulative experience of 16 years in the Audit and Banking industry. LinkedIn : [link]. Website : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

SuiteCX

JANUARY 19, 2015

©2014 suitecx – ConfidenDal Create integrated data warehouse for 28+ owned firms including auto dealerships, retail, banking, telcom, etc. Combined different technologies and approaches into a single source of truth Developed more comprehensive data collec2on & usage; developed CRM insights across all companies 10.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. New regulatory frameworks, such as GDPR and open banking, are going to give your competitors access to data about your best customers.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Most customers wouldn’t have won the bonus – good news for the finance department. the customer kept the App on their phone, keeping the software engineering team in business…. and supporting marketers such as CRM specialists, who can use the App to keep issuing personalized, location-based offers via the customer’s device.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 16, 2021

For instance, if the customer would like to reward your shop floor staff with some points as a thank-you for great service, perhaps your staff IDs would carry QR codes which the customer can scan with their phone. This could also happen during a telephone call if the customer called via their app (now commonplace in consumer banking).

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

For instance, if the customer would like to reward your shop floor staff with some points as a thank-you for great service, perhaps your staff IDs would carry QR codes which the customer can scan with their phone. This could also happen during a telephone call if the customer called via their app (now commonplace in consumer banking).

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The implications of digital transformation include.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Martin Hill-Wilson

MAY 27, 2015

It’s all useful if you remember the golden rule of customer insight. Information based e.g. maps. Transaction based e.g. ecommerce. Interaction based e.g. social network updates. Mobile banking. Where are your customers on their personal digital journeys? Complaining via social channel.

Self Service 40

Self Service Social Media Multi-Channel Consumers 40

Currency Alliance

APRIL 10, 2021

The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers. Your less frequent customers are probably spending about the same as those customers in your second decile – but with competitors.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

Most business leaders like the idea of their brand participating in wider coalitions; the sticking point for many is the idea that theirs might be the brand where customers earn points, so that they can burn them elsewhere. Push your team to capture exclusive customer insight. Your greatest asset is exclusive customer insight.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52