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CX Prediction 2022.5 — B2B Becomes More like B2C

SurveyGizmo

We were living B2C lives where purchases were only a click away. We’re required to speak with Sales teams to get information. Self-serve options, common in B2C e-commerce, have grown for business buyers too. Mozilla employees use Alchemer in the same way they might use a B2C platform like Netflix.

B2C 98
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Implementing Proactive Chat Initiatives to Reduce Shopping Cart Abandonment

Comm100

We’ll cover smart strategies for timing your chat prompts, personalizing interactions based on what your customers are browsing, and offering timely assistance that turns hesitation into actual sales. The financial impact is substantial—billions of dollars in potential sales are lost each year.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. I have added my comments about each article and would like to hear what you think too.

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Amplify Customer Experience in Retail with Conversational AI

Lumoa

Naturally, this is setting a new benchmark for E-commerce stores, since customers are choosing to shop at only the best websites in the competitive space. So, to sum it up, conversational AI seeks to deliver a more pleasant shopping experience by providing customers with relevant information at the most crucial sales cycle stages.

Retail 208
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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

Some better than others – and to that end, we’ll dive into what building a proper B2C digital marketing attribution strategy looks like. The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever.

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24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

Storyminers

We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Too many companies focus on acquisition, investing way more in marketing and sales than on improving the customer experience. Our most effective customer retention strategy is to be relentless about support.

B2C 124
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Amazing Business Radio: Geoff Webb

ShepHyken

Many companies were unprepared to make the shift to e-commerce, self-service and other digital channels. Have it support an employee (versus a customer) so they have faster access to the right information. This helps them work more efficiently to support the customer, which results in a better customer experience.