Forrester's Customer Insights

AUGUST 14, 2018

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

Customer Journeys 129

Customer Journeys B2B Exercises Leadership 129

Heart of the Customer

APRIL 30, 2019

This post, written by Heart of the Customer Project Manager Corey Pawlak, is the first in a week-long series about some of the ways journey mapping differs from traditional market research.

Customer Journeys 76

Customer Journeys B2B How To Customers 76

SuiteCX

JANUARY 13, 2020

We just finished teaching a class on CX driven Journey mapping to a large and very diverse group. These following questions got me thinking: We are B2B, so we are more complex than B2C, aren’t we? Do B2B and B2C maps really differ? Let’s talk about the customer layer (front stage) first. B2B Example.

Customer Journeys 189

Customer Journeys Omni-Channel B2C Multi-Channel 189

Truthlab

JUNE 4, 2019

What is a Customer Journey Map? A customer journey map is a way to visualize your customer’s progress through touchpoints with your brand and/or product. Journey maps usually consist of a few different stages to highlight how customers feel or react to different parts of engaging with your brand.

Customer Journeys 63

Customer Journeys Touchpoint Customers Interaction 63

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 100

B2B Customer Journeys Social Media Net Promoter Score 100

Thematic

FEBRUARY 12, 2019

Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey is. What is customer journey mapping?

Customer Journeys 59

Customer Journeys Survey Tips Touchpoint 59

InMoment XI

MARCH 14, 2023

In the conversation, she offered insight into how B2B brands can create transparency, combat supply chain challenges, redefine “customer loyalty,” and drive trust for customers who face an increasingly complex supply chain in one of the most volatile market cycles in recent history.

Voice of Customer 260

Voice of Customer B2B Customer Experience Culture 260

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? Personas are often used in marketing and sales efforts, and those names apply to those types of personas. How are they created?

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Genroe

OCTOBER 19, 2022

To turn prospects into customers, you need a customer journey marketing strategy. Here are the 3 stages of the journey and how to be successful. The post Understanding and Using the Marketing Customer Journey appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Customer Journeys 52

Customer Journeys Net Promoter Score Marketing B2B 52

InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

B2B 551

B2B Self Service Customer Experience Customer Journeys 551

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. What is a Customer Experience Map?

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But … CX programmes have gained limited traction in a sector that is still working out how to shift to customer-centric business models. How do customers experience your brand – across touchpoints? This is urgent.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

SurveySparrow

JANUARY 28, 2020

But eventually, it became clear that many businesses had a different approach, and I found myself in a company where literally no one in Marketing or Product Development had ever even met any of our customers. I knew that to have any value, the process and the resulting journey map needed to be much more immersive.

Customer Journeys 52

Customer Journeys Net Promoter Score Effort Score Customers 52

Truthlab

FEBRUARY 6, 2018

If you answered yes to the question above then consider yourself among the top 1% of Customer Experience (CX) leaders in the B2B world. The post CJM Series, Part 1: Building Alignment through Customer Journey Mapping appeared first on truthlab. Otherwise, join the rest of us […].

Customer Journeys 59

Customer Journeys B2B Customers Customer Experience 59

SurveySparrow

FEBRUARY 9, 2024

Now, it’s your call – how do you make their customer journey as pleasant and efficient as possible? But where does this journey start, though? That’s why it is so important to master this part of the customer journey marketing. What Is a Customer Journey? There are many aspects to it, sure.

Customer Journeys 52

Customer Journeys Marketing Social Media Brands 52

Experience Investigators by 360Connext

JUNE 29, 2015

Mapping the journey your customers take with you from their perspective can be a very powerful tool. In B2B experiences , journey maps can become very complicated, very quickly. Who is the customer, exactly? Whose journey is this, anyway? And what’s the point of the journey map?

Customer Journeys 110

Customer Journeys Social Media Exercises B2B 110

CloudCherry

AUGUST 26, 2019

Originating in the tech sector, customer experience (CX) is now a hot topic in the B2B space—so hot, in fact, that many B2B CX experts believe it will define their companies’ competitive strategies in the coming years. Instead, companies in the B2B space must focus on building real, long-lasting relationships.

B2B 199

B2B Conference Metrics B2C 199

Experience Investigators by 360Connext

APRIL 11, 2023

Don’t become complacent because you have the “best” product on the market. It’s only the best if your customers believe it, along with the entire experience, really is. How do you keep up with what quality means to your customers? Like it or not, your competitors are setting expectations for your customers.

Customer Journeys 162

Customer Journeys Banking B2B Healthcare 162

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so!

Customer Journeys 98

Customer Journeys Customer Success Exercises Touchpoint 98

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. This includes B2B.

B2B 122

B2B Brands Innovation Government 122

Genroe

OCTOBER 11, 2022

The 5 Stages in the Retail Customer Journey - what they are, how to measure and use them. The post The 5 Stage Retail Customer Journey appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Customer Journeys 52

Customer Journeys Retail Net Promoter Score B2B 52

Customer Bliss

MARCH 8, 2019

How must we examine the complete customer journey to understand the underlying drive of customers? How can we use that customer journey to develop digital products that better meet their needs? B2B companies now need to emulate the best B2C practices. Shift the Mindset of Your Operational Approach.

B2B 137

B2B Software Customer Journeys Company 137

ShepHyken

NOVEMBER 9, 2020

7 Tips to Simplify & Improve Employee Journey Mapping by Jeannie Walters. Experience Investigators) If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. but have you journey mapped the employee experience.

Customer Journeys 110

Customer Journeys Customer Service B2C Ecommerce 110

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. What is Customer Journey Analytics? Why is it important to have Customer Journey Analytics?

Customer Journeys 52

Customer Journeys Metrics Analytics Touchpoint 52

SurveySensum

AUGUST 2, 2023

Are you struggling to choose the right surveys to enhance your B2B customer experience journey? In this blog, we’re going to talk about which surveys to take across the B2B customer experience journey with question examples of each industry. B2B SaaS Touchpoints When to Conduct the Survey?

B2B 52

B2B Survey Customer Experience Touchpoint 52

Heart of the Customer

JANUARY 25, 2017

Frequent readers of this blog know that I’m into all things journey mapping, regularly reviewing articles on the subject. So I was particularly interested in How to: Create a digital customer journey map by Henning Ogberg, the senior VP EMEA of Sugar CRM. The post B2B customers are not just consumers 2.0

Customer Journeys 60

Customer Journeys B2B Consumers CRM 60

SuiteCX

MARCH 15, 2019

SuiteCX was also identified as a Leader in the Aragon Research Tech Spectrum for Customer Journey Mapping, 2019. The Aragon Research Tech Spectrum for Customer Journey Mapping, 2019 evaluated twenty-seven major providers in this emerging market. SuiteCX was identified in Forrester’s Wave.

Customer Journeys 100

Customer Journeys CEM Tools Automotive 100

SurveySensum

OCTOBER 5, 2020

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey?

Customer Journeys 52

Customer Journeys B2B Survey Net Promoter Score 52

ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

B2B 109

B2B Customer Journeys Study Customers 109

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 108

B2B Customer Experience B2C Net Promoter Score 108

Experience Investigators by 360Connext

SEPTEMBER 29, 2020

Customer experience is important. BUT… my business is… B2B. Those of us who aren’t in direct, business-to-consumer markets have been told we need to think differently. Our customers aren’t individual people in the traditional sense. I get asked about this CX in the context of B2B most of all.

Healthcare 143

Healthcare B2B Industry B2C 143

SmartKarrot

MAY 6, 2022

From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. However, a deeper dive into the ocean of customer journey brings you face-to-face with the complexities associated. Rather, it is a journey from A to Z with several touchpoints in between.

Customer Journeys 10

Customer Journeys Touchpoint Effort Score B2B 10

Kerry Bodine

JUNE 5, 2019

I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be. What are some of the phases you have seen based on the journey goals?

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

Experience Investigators by 360Connext

OCTOBER 19, 2021

In any customer journey, there are countless small efforts. These include efforts from the company serving the customer and effort from the customer themself. . After all, the customer journey is really the journey of a relationship. Do you know your customer experience Micromoments?

B2C 346

B2C B2B Customer Journeys Brands 346

CloudCherry

AUGUST 21, 2018

Reactive, the type of service described above, is what has become the norm for most companies providing support over the internet, whether they be online stores, financial services or B2B products. Conversely, proactive support is all about identifying and resolving customer issues before they become problems. So, let’s get down to it.

Customer Journeys 150

Customer Journeys Analytics Analysis Self Service 150

ShepHyken

MAY 26, 2024

by Company 119 (Company 119) Ecommerce customer experience, or ecommerce CX, encompasses the interactions and perceptions a customer has while navigating through an online store or platform to make a purchase. Wrap it around the basics of a good customer experience and yes, you can deliver a better (or leveled up) service experience.

Net Promoter Score 76

Net Promoter Score Ecommerce Customer Service B2B 76